SEO. What is it? Why bother? And who actually cares in 2019?

Monday, July 1, 2019
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Blog by Lucy
Lucy Benson
SEO What is it and why you need it.

SEO 2019

SEO. If you’re here because you’ve heard those three little letters, but you’re not quite sure what they actually stand for – or mean – then welcome.

Thanks for finding us – we’re Creative Ideaz, the SEO experts in Birmingham. If you’re just starting out with an online venture, or you’re looking for ways to make your online business achieve more custom, then we think you’ll find this blog that’s packed full of SEO tips for beginners seriously helpful. Grab a cuppa, sit back and scroll on – we’ll talk you through the reasons why you definitely should care about SEO in 2019.

First off, let’s just get something straight – SEO stands for Search Engine Optimisation. SEO is used to bring more traffic and clicks to your website from people who want to be there.

It’s also used to help increase awareness of your brand/business or website by ensuring it ranks well in search engine results – not the ads that you sometimes see at the top of search engine results but the real, genuine websites that appear towards the top of the lists naturally. That’s where we’re all aiming for – the top. Read on to discover how you can help get yourself there with our top SEO tips from 2019…

Why bother with SEO?

Even if you’re sitting there with your cuppa holding a stash load of cash to throw at getting your brand’s name out there, organic search results are still the absolute best way to get quality web traffic to your website.

Don’t believe us? Maybe you will when you hear that research has found that nearly 80% of people ignore those paid adverts in search results. For a little further in-depth reading about why you should bother with the likes of SEO tools, SEO meta tags, and SEO link building, bookmark this page and read it later - it’s Google’s very own SEO Starter Guide. You might need to grab another cuppa.

How to get top rankings

Slick copy

So you want to be up there with your competition – and let’s face it – you want to beat them. In order to achieve those top rankings you need to make sure your website is the best it can be.

Firstly, you need to have GREAT CONTENT. Your website’s copy needs to be written with SEO in mind – this will help it rank higher. It’s quality over quantity here so remember to ensure your web copy is fine tuned to search engine algorithms. Create great content that genuinely helps readers and Google will pick up on it. Make sure it’s easy to read too – as this also helps to improve your Google SEO ranking. If you’re not sure you’re the best person to do this, enlist the team at Creative Ideaz to get your website’s copy up to scratch - we’re skilled at search engine optimisation copywriting.

From A to B, nice and easy

To achieve top rankings, you also need to make sure your website is clear and easy to navigate. If it’s a mess – you’ll never reach the top. Design, layout, images, and copy and the whole user experience is paramount to achieving great search engine results.

SEO meta tags and other things…

Other things to think about are the likes of SEO meta tags (those hidden keywords that are tucked away in your website’s code), the speed of your website, and if you’ve got any Google search console errors. Use the Yoast SEO Plugin to help fix them – this is particularly good if you’ve got a WordPress site.

We get it. If you don’t live and breathe the world of websites and SEO, all of this info can be hard to get your head around. Every business owner worth their salt wants to know how to improve SEO for their website, but sometimes it can all feel a little overwhelming. Why not let us manage it for you – or ask about our SEO training? We’ve helped countless businesses increase brand awareness, build a growing customer base, and boost their revenue, so why don’t you let us do it for you too?

How to find out how your website is performing

A little like a before and after shot on Slimming World’s Instagram – why not check out how your website is performing before you make any changes to your SEO, and then check again once you’ve overhauled your site. If you’ve done things right, you should be pretty chuffed with the results. You can find out how your website is faring by logging in to Google Search Console . You can also use Google Analytics to gain a better understanding of your customers and analyse your business’s data.

How to find out what keywords your website is ranked for

Keywords. They’re the words that people type into the search engine that then lead them to the pages that are most relevant. Ensuring you’ve got the right keywords in the copy on your website is vital if you want to make sure you rank highly on Google. You can find an SEO keyword tool here - . It will help you see how your website is doing on the keywords front.

What does the future hold?

Over the last year or so, the way people search for things online has changed significantly. Why? It’s all thanks to ‘voice search’. In fact, according to SEO Tribunal, by 2020 half of all of our online searches will actually be done by voice.

But it’s not just voice search that’s taking over from the traditional search on the laptop route – mobile phones are up there too. What’s more, according to search engine optimisation research, if you want your website to get on the first pages of the search results, you’ll need it to make sure it’s mobile friendly too. We know – they don’t make it easy for you!

Want to slay your competition and be the best?

SEO can be a complex beast to master but with these SEO basics hints and tips we hope you’ll be able to tame this creature and start to get it on your side. If you’re still struggling to get SEO working the way you want it to though – fear not, our SEO consultancy team can help. If you want your website to achieve top rankings, and to be the first website your potential customers click through to – then get in touch with us today. We offer a range of SEO packages that will get your website out there and noticed.

For more information about our SEO services in the UK, our free SEO audit, and how we can help you – call us on 01902 504 107  or email us on

Post Update: Tuesday, 22 November 2022

In 2022, SEO continues to be essential for businesses looking to boost their online visibility and reach more potential customers.

One of the main reasons why SEO remains so important in 2022 is that it helps businesses rank higher in search results, which means that more people will see their websites and content. In a world where most online interactions start with a search query, having high-ranking SEO can make a huge difference in driving traffic, acquiring new customers, and growing revenue.

Another reason why SEO is so important in 2022 is that it enables businesses to stay up-to-date with the ever-changing landscape of search algorithms. As search engines like Google and Bing continue to adapt their algorithms in order to provide more relevant and useful results, it is essential for businesses to stay on top of these changes in order to maintain their competitive edge.

To succeed with SEO in 2022, businesses need to focus on developing high-quality content optimised for specific keywords and search terms and employing effective strategies for off-page optimisation. Additionally, businesses need to consistently monitor their performance through analytics tools and make necessary adjustments in order to stay ahead of the competition. SEO can help any business achieve its online marketing goals in 2022 and beyond with the right strategy and commitment.

Thursday, 16 July 2020

SEO and content will always be king, but are there are new updates that we can share with you? What does 2020 have to offer SEO?

AI is evolving, but how does it effect SEO? Voice search is playing a big impact on how people search and what google is sharing with them. Scheme markup is something that websites should begin looking into and take advantage of.  

Snippets are now being used by voice search, to answer a person's query and you website is also reference to them, so ensuring you have a featured snippet and that text to speech mark-up is implemented will increase your chance on dominating the voice search.

For help on getting your business ranked online and with voice search contact us

Lucy Benson

SEO Executive @ Creative Ideaz