SEO, UX & CRO: Improve User Experience & Increase Conversions

Monday, June 26, 2023
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Blog by Sumit
Sumit Kumar
SEO, UX & CRO: Improve User Experience & Increase Conversions

As any UX and CRO agency worth their salt knows, if you’re going to increase conversions, boost your web traffic, and give your customers the best experience possible – you need to focus hard on your SEO, UX and CRO. That’s because - When SEO, UX and CRO work together, your website is as powerful as it can be

The Dream Team: SEO and UX Design

When you’re looking to improve the quality of your website, it’s vital to consider several aspects. Each of which work alongside one another in order to boost your website’s credibility. Let’s first take a look at SEO. Three little letters that can do so much. But what does SEO mean in web design? SEO stands for Search Engine Optimisation and this tool is all about ensuring your website gets noticed by search engines. Without SEO, the chances of any potential customers finding you are very slim. Needle in a haystack sort of slim. SEO includes -

  1. Optimising content on your website
  2. Sorting out your website’s structure
  3. Including meta tags
  4. Ensuring your website works across multiple platforms – especially mobile
  5. Producing content (video, infographics, and blogs for instance) that provides valuable insight for your target customer base

So what is UX in SEO, and why is UX design important for SEO?

It’s easy to think that UX and SEO are two completely separate entities. However, it couldn’t be further from the truth. For your website to thrive, it needs both SEO and UX to work alongside each other – propping one another up to achieve solid foundations. Once you understand this principle, you’re armed with a great deal of knowledge that will help you to build a website that doesn’t just wow on the looks front, but ranks highly in those all-important search engine results pages – or SERPs for short, too.

Why Responsive Web Design is Good for SEO

Perhaps the most essential piece in the UX design and SEO jigsaw is the need to ensure the user’s experience – all the people who click through to your website – is as seamless, stress-free, and straightforward as possible. To do this, you’ll need to make sure that when visitors are accessing your website, they can -

  1. Navigate around it easily
  2. Engage in an intuitive and rational way
  3. Enjoy an experience that is clear, no-nonsense, and isn’t cluttered with obstacles that only serve to get in the way of what they want to achieve
  4. Get to where they want to go with just a few clicks of the mouse

How does CRO Differ from UX?

So, where does CRO fit with UX and SEO? CRO stands for Conversion Rate Optimisation. This is the process that sees people visiting your website taking an action that you want them to. This could be buying a product from your online store, or simply filling out a form to find out more information. Whatever the action is, the more you’re able to get visitors to your website to complete that action, the more traffic you’ll get coming to your website.

Does Changing Website Design Affect SEO?

If your CRO isn’t as good as you’d like it to be, one thing you can do to try and improve it is to conduct an A/B test. This might sound high-tech, but it’s actually pretty simple. An A/B test is the process of creating two webpages in two different styles to ascertain which style performs the best. By trying out this simple method, you can quickly and easily identify which page produces more conversions.

Give Heat Mapping Software a Try

Have you ever wondered how visitors to your website find their way around? What lures them in and keeps them there? What elements do they interact with the most? Or what part of the SEO UX design do they totally ignore? Well, with heat mapping software it doesn’t need to be a mystery any longer.

Heat mapping software enables you to see what elements your website visitors click on, and what areas of your site they engage and interact with the most. It’s a great tool to use to give you real insight into your customers’ journeys, and can really help you when you’re thinking about how to create an SEO friendly website design structure.

UX vs SEO: It’s Not a Battle

How UX impacts SEO shouldn’t be thought of as two warring factions - and it’s the same for CRO SEO. When done properly, all three elements should be working together, supporting each other, so that the result is a website experience that gives both you (the website owner) what you want (conversions and SEO rankings), and the visitor what they want (a product, information, or service they need). Once you’ve got all three right and working together you will have achieved what you set out to do -

  1. Improved your traffic
  2. Increased your conversions
  3. Created a website that delivers

Remember though, UX, SEO, and CRO need monitoring. Doing it once is great, but checking in on them on a regular basis will ensure you stay at the top of your game. It takes hard work, dedication, and some serious know-how to nail all of this, but when done right, your hard work should pay off. If you simply don’t have the time to master the ins and outs on everything to do with SEO, PPC Media and CRO, and you’re not sure you’ll ever get to grips with how web design affects SEO, then get in touch with our team at Creative Ideaz. We live and breathe UI UX and SEO so we’ll be more than happy to work our magic on your website.

Sumit Kumar

Growth Hacking Strategist @ Creative Ideaz