Live streaming is the delivering of live content over the internet. The last two years saw a steady growth of this feature into a raging trend today. Late 2014 released the Total Audience Report revealing that viewing of videos over the internet is increasing at the rate of 60% per month. Recently, Facebook made its live-streaming video option available to all users around the world (in contrast to the earlier celebrity-only option). With this announcement came a series of tools to accompany this feature: Mevo is the first camera which syncs exclusively for Facebook Live. That live streaming video is becoming a trend is evident through the competitive rise of live stream: Twitter’s Periscope, Facebook Live and now, Google’s (upcoming) YouTube Connect. Live-streaming app Periscope signed up over 10 million people within the first few months.
The shocking popularity of live streaming
Live streaming has become a buzzword over the last 5 years. Started off in mid-2011, Justin.tv managed to become one of the most famous repositories for video game live streams – their viewership per month ran to 45 million in 2014. January 2016 found over 19,000 people glued onto a live stream of a puddle in Newcastle. April 2016 had over 800,000 people hooked onto Facebook Live watching an exploding watermelon!
Why is live streaming such a hit with today’s viewers? It gives the viewers experience of being present in the event itself. It allows the audience from across the world to connect to the content in a richer way. As the content can be played almost immediately, viewers do not have to go through the delay of buffering and downloads. This stands in deep contrast to the earlier practice where brands put up blog posts or updates post-events or happenings. Such posts lack the concrete connection one can feel through a real-time stream.
Using Live Video Streaming for Company Growth
How to increase customer base with live streaming video
While corporate firms can use live streaming facilities to improve productivity within the firm and reduce expenditure; the real essence of this phenomenon is clear when it comes to increasing customer base and retention rate.
Corporate organisations can get their target audience to deeply involve with the company by sharing their events live on stream. Regardless of how small-scale the event is, by streaming it live, you tell your audience how deeply they are part of your company and the level of commitment your company has towards their involvement. By streaming live events, you reach a larger number of people than only the physically present ones.
Compare watching a spontaneous meet-up with a customer and a recorded version of comments: the former will definitely have a humanistic touch that is lacking in the carefully-manufactured video. Stream real-time conversations with members of company and customers to add a personal touch to your brand marketing.
Rooting with Live Streaming Video: Introducing Your Company
Make a live profile of your product/service. Begin the video by talking about what need (social/emotional- primarily, psychological) you are catering to and follow it up with how your product is the answer to this need. Since such a video will have to be short, make sure you condense the content with precision.
Behind-the-scenes shot is a well-proven social media marketing tool. Live shoot the backstage scenes to increase your company’s credibility before the customers.
Train and troubleshoot through live-streaming. You can train your employees over the streams. Live-stream chat could also become a common support system where the customers will be shown how to use a product or make modifications to it through videos instantly.
Companies can thus increase their revenue and productivity as well as reach out to higher audience using live streaming video. Those who desire to watch live streams online are also met with a warm space with instant playback and inter-audience interaction through forums. Thus, both companies and users benefit greatly from the use of live streaming video.
Even though the first steps towards live streaming were taken in 1990s (with garage band Seven Tire Damage being the first to broadcast live), it has only developed rapidly over the last ten years. As social media platforms continue to become stronger spaces for marketing, we can expect live streaming videos to gain greater performance (in quality of broadcast) and user-friendly accessories (online forum along with online shows, resource database to check online stream channels across the world). Live streaming videos could be stepping stones to creating full-fledged online lives of brands where people from across the world would pitch in live streams of your product as comments. Live streaming video has paradigmatically shifted the way in which we perceive video content: it has shown the possibility of instantly replicating reality through machines. One prediction will definitely be actualized: that live streaming video is here to stay!
It has been a pleasure working with Kurt and the team at Creative Ideaz. Professional and dedicated to fulfilling our requirements at all times, they listened to and worked with us, provided us with daily progression updates and they have created exactly what we wanted, a new look, smart, fully responsive website.
We would highly recommend Creative Ideaz to anyone looking for creative website design and we would not hesitate to use their services in the future.Walsall Society for the Blind
We have been working with Sumit and his knowledgeable team at Creative Ideaz for more than 6 months now. Since Sumit took charge of our website and started working with us our website has started to improve in rankings and sales. The Creative Ideaz team is working hard on getting the website ranked, not just using AdWords but also with organic search as well. Overall Sumit and his team have been a credit to us as an online business, they very informative and know how to improve the website as a whole.
We would recommend Creative Ideaz to other online businesses as they have proven experience, skills and qualities.Haroon Nawaz
We wanted our social media pages to help increase our brand value and improve sales. Since Creative Ideaz handled our account, we have seen this happen.Alt Noir
Thank you Creative Ideaz for your expertise when putting together our MCM website. This is our first website and it's stimulated the campaign to raise our brand awareness and promote our products.
Creative Ideaz's advice and assistance throughout the process has been invaluable. Your experience and dedicated staff helped us to cover all the points that are necessary to have a quality website. Your standard of work is above what we've previously sampled and you are all extremely efficient. We have recently set up a new divisional arm to MCM and we will have no hesitation in using Creative Ideaz as our preferred web design supplier for this next project.MCM Ltd
I am very satisfied with the website design service provided by Creative Ideaz and would like to thank them and Kurt for all the hard work. They incorporated everything we wanted to see in our website better than we could have imagined and followed through from planning to development flawlessly. We are aiming to add more features as our business grows and will be returning to Creative Ideaz to help bring our ideas to life once again. Very pleased with the outcome and I recommend them highly!Incore Umbrella
I would like to thank Creative Ideaz and in particular Kurt for guiding me through the process for my new website, they made it very simple and smooth. I would highly recommend the whole team and would definitely use them again.DanceMax
TabTime Ltd moved their IT/website business to Creative Ideaz around 5 years ago and are very pleased that we did. The service we get for major or minor changes and requests is quick and efficient, and their charges even when compared to the offers from India and the far east are very competitive. The Creative Ideaz Website Optimisation department is always willing to offer advice and discuss changes and we appear in the first 1-2 pages for all our Keywords on Google UK. Yes, we would recommend Creative Ideaz to anyone or any company looking for a new and reliable web and email companyTab Time
Having used Creative Ideaz for our original website several years ago, I was more than happy to retain their services when our website needed a revamp. The quote we were given was excellent value and the service we received, from the initial meeting and through the planning process with Kurt into the website design and development was faultless. The finished product is exactly what we were looking for, it is clear that Creative Ideaz really know what website users are looking for.
I would certainly recommend for anyone looking for a great quality website for excellent value for money and superb customer service.BCOP
Just wanted to say thank you to Kurt and the team at Creative Ideaz for the website. Excellent job, professional service, and very quick at attending to the changes we needed done. We are very pleased with the website! Would recommend to anyone looking a professional website.
Thanks againUberfone Ltd
Creative Ideaz have recently helped to revamp our website and have really made a huge difference, helping us to bring our online presence forward leaps and bounds. We would definitely recommend Creative Ideaz to anyone looking for excellent customer service and a great website.Cumbria Park Hotel
The most important thing to me was the friendliness and sincerity. Although I knew nothing, I was never patronised nor left feeling incompetent. Kirien is very good at tailoring the information required to the client and taking his time with any misunderstandings one might have. Doesn't rush and nothing is too much trouble. Plus I can only listen to someone I perceive as genuine - this is why I went to Kirien.Blue Lantern Nursing
In a few words, they just get it. We wanted to grow our business and Creative Ideaz knew how to do it and we have seen great results.Footprints Footwear
Creative Ideaz helped to set up our online shop website and have gone on to manage our marketing campaign, including Search Engine Optimisation. Not only has this resulted in a first page ranking on Google and an increase in sales, but we have also established a strong ongoing relationship with Creative which I hope will continue for many years to come.My Geex
I would highly recommend Creative Ideaz. I found them totally approachable, helpful and outstanding with support. Highly delighted with the fantastic website created for us, putting me at ease with the latest technology. A company who certainly listens to their clients.Brewers UK
We came to Creative Ideaz with our vision and they worked endlessly to make this happen. This resulted in a great website and a continued relationship with their team.Merridale Furnishers