You’re thinking about implementing a website redesign – but wait! – before you go any further – did you know it can seriously impact your rankings? If the answer’s ‘no’, then stop what you’re doing and read on so you can get to grips with the ins and outs of SEO and website design. You’ll discover:
A website redesign is basically a total makeover for your website. In our lives, we occasionally decide we’ve had enough of the way we dress, the products we use to style our hair, or the make-up we apply. Sometimes we’ll go so far as to ditch our jobs and try something new. Big overhauls like these don’t just apply in our own personal lives, they apply in the world of websites too. So, think of a website redesign as a major overhaul that will give your website a whole new look. It will focus on -
Website redesign is key if you’re going to keep up with your competitors and continue to be relevant to your customers. Websites need to evolve. If you’re of the opinion that once you’ve designed your website that’s it, you don’t need to worry about it – you need to think again.
That’s because, as with everything, things move on – technology advances, your customers’ needs change, and design best approaches change too. If you stand still, you’ll be left behind. To stay relevant, you – your business and website - must keep evolving.
Once you’ve taken a thorough objective look at your website, it’s time to consider whether you need a full-on website redesign or a more minor website refresh. A website refresh will implement critical updates and enhancements to your existing website. A website redesign, meanwhile, is a comprehensive process that produces a brand-new website which is built on a current codebase, and which gets rid of any previous technical issues, and improves your original website’s strategy.
Whether you decide you need a website redesign or a website refresh, you still need to make sure your SEO and website isn’t impacted negatively.
If you’re umming and ahhing over a website redesign, answer these questions -
If you answered yes to all of the above then it’s a surefire sign that yes, your website needs a redesign. And that’s exactly what we’re here for. At Creative Ideaz, we have years of experience helping clients transform their businesses. We use our expertise in website design, branding, business automation, UX (user experience design), product development and graphic design to create websites that speak powerfully.
SEO and website redesign are an ever-evolving process that the best brands and businesses always keep on top of – and thus reap the benefits. Let SEO and website redesign fall by the wayside, and you’ll soon see the impact.
SEO is a vital factor of website redesign that you need to consider – and we’re not just talking about specific keywords. Technical SEO elements including your website speed, site structure, and whether it’s been optimised for mobile platforms all impact your SEO rankings. What’s more, you’ll also need to ensure your on-page SEO is addressed.
By this, we mean, title tags, header tags and meta descriptions as well as various other elements too. So, when it comes to SEO and website redesign, what are the must do’s if you want to keep your search rankings and traffic? Here’s your checklist:
So, what are the main benefits you can enjoy from a website redesign? There are many, but the most notable ones are -
When you opt for a full-on website redesign it’s basically akin to refitting your IRL high street store. You smarten it all up, move things around, address any dodgy electrics, and look better than any of the other shops on the road. What’s not to love? Ah, well, we’ll tell you...
So far, website redesign sounds like a no-brainer, right? Well, in theory it is. However, if you’re trying to do it yourself, you’re getting a friend to help you, or you’re using the services of someone who isn’t as good as they say they are, then things can go drastically wrong.
When website redesign is rushed or done badly, you can lose your SEO rankings, lose your traffic, and ultimately lose your customers. The whole process is intricate and takes time. Rushing a website redesign can be a costly experience which could – at worst case scenario - see you needing to build your customer base from scratch. Ouch.
If you’re at the point where your website needs a thorough redesign, this is your chance to open up a whole new chapter. It’s your opportunity to breathe life into your business, find new customers, position yourself as a main player in the market, and ultimately elevate your brand.
That’s why a website redesign isn’t something to be taken lightly. Put your business in the capable hands of the professionals at Creative Ideaz and let us take your business to the next level.