Back in 1997, marketing guru Tom Peters wrote a fascinating article titled, “The Brand Called You.”
He argued that we were all becoming brands and he said we must develop our own micro Nike-Swoosh.
There’s still some confusion about what a brand is. I always tell people that your brand is what people think about when they hear your name, or as is most often the case, what shows up when they Google you.
The fact that you have an opportunity to present your unqiue brand when you’re name is Googled is a fantastic opportunity for those us in business.
You can take control of your online brand pretty easily but few people do this, which is a great shame. In our increasingly connected and global world, we need to be aware how others perceive us on Google.
Here are three quick ways to manage and develop your brand.
Images are a great way to present who you are to the world. We all want to see the face behind the name and you can easily do this by uploading a picture onto your LinkedIn or Twitter accounts.
However, it’s worth thinking a little about what picture you want to show.
The type of images you show will be a little different depending on what platforms you’re using. On Linkedin and Twitter, keep the image professional looking. That doesn’t mean boring. The key thing is to make sure you can clearly see your face. No sunglasses, no yawning, and please, no hair covering the face.
If you’re the CEO of the company or maybe the Business Development Manager and want to seem more “approachable” than your title may suggest would be the case, upload a picture of you and your children, or of yourself on holiday.
Make use of your Cover Photo on Facebook. This is major real estate to present your brand so use it wisely. Whether you use to upload a picture from a recent vacation or of your family, be sure to add some words along with the image explaining where you visited and what you enjoyed about it.
If you’re a speaker, add a picture of you talking at an event with the audience in the shot, too.
Don’t waste this area on poorly thought out photos or even worst, no photo at all.
There is no better way to engage with your industry and show your online brand than through Twitter.
Twitter is easy to set up and allows you to quickly interact with the key people in your field, tweet about your latest thoughts, share an article that you read, and more importantly, share your thoughts.
For virtually every industry whether it’s international trade, social media, finance, there exists some sort of blog titled, “Top 10 people to follow in venture capital.”
So Google something similar to that for your industry and start retweeting these people, respond to what they say and share your thoughts.
Be careful though. Don’t use your Twitter platform to just rant about the horrible customer service you just faced, and at the same time don’t keep it purely business related.
People care about who you are and what values you have. So be sure to show your full self.
Former Burberry CEO and current Senior Vice President, Apple Retail, Angela Ahrendts, will tweet things relating to her company such as:
However, she will always tweet about inspiring speeches such as this one Oprah Winfrey did at Harvard.
Once a month Google yourself and see what comes up. The more active you are on Twitter and Linkedin the more presence you’ll have on Google.
If you have a Facebook account, use the feature Facebook offers of viewing yourself how the public see you.
To do so, simply do this.
1. Log in to your account.
2. On the right of your cover photo click the 3 dots and click “View as”
3. By default it will show you how the public view your profile
4. Have a skim over your profile page and see what shows up.
Can you change your cover photo to make you look more approachable? Do you need to change so your page has a more professional feel?
If you don’t have any images at all, firstly don’t steal any, go to this website https://unsplash.com/ as they give you permission to use their photos, and find something appropriate to use.
Make sure that those drunken photos, or inappropriate comments are either deleted or not visible to the public.
Building your online brand takes no time at all and if you’re willing to manage your brand for a few minutes each day, you’ll be confident that when you’re Googled, you have a brand that you want to present.
In a few words, they just get it. We wanted to grow our business and Creative Ideaz knew how to do it and we have seen great results.Footprints Footwear
The most important thing to me was the friendliness and sincerity. Although I knew nothing, I was never patronised nor left feeling incompetent. Kirien is very good at tailoring the information required to the client and taking his time with any misunderstandings one might have. Doesn't rush and nothing is too much trouble. Plus I can only listen to someone I perceive as genuine - this is why I went to Kirien.Blue Lantern Nursing
Having used Creative Ideaz for our original website several years ago, I was more than happy to retain their services when our website needed a revamp. The quote we were given was excellent value and the service we received, from the initial meeting and through the planning process with Kurt into the website design and development was faultless. The finished product is exactly what we were looking for, it is clear that Creative Ideaz really know what website users are looking for.
I would certainly recommend for anyone looking for a great quality website for excellent value for money and superb customer service.BCOP
Just wanted to say thank you to Kurt and the team at Creative Ideaz for the website. Excellent job, professional service, and very quick at attending to the changes we needed done. We are very pleased with the website! Would recommend to anyone looking a professional website.
Thanks againUberfone Ltd
It has been a pleasure working with Kurt and the team at Creative Ideaz. Professional and dedicated to fulfilling our requirements at all times, they listened to and worked with us, provided us with daily progression updates and they have created exactly what we wanted, a new look, smart, fully responsive website.
We would highly recommend Creative Ideaz to anyone looking for creative website design and we would not hesitate to use their services in the future.Walsall Society for the Blind
Creative Ideaz have recently helped to revamp our website and have really made a huge difference, helping us to bring our online presence forward leaps and bounds. We would definitely recommend Creative Ideaz to anyone looking for excellent customer service and a great website.Cumbria Park Hotel
TabTime Ltd moved their IT/website business to Creative Ideaz around 5 years ago and are very pleased that we did. The service we get for major or minor changes and requests is quick and efficient, and their charges even when compared to the offers from India and the far east are very competitive. The Creative Ideaz Website Optimisation department is always willing to offer advice and discuss changes and we appear in the first 1-2 pages for all our Keywords on Google UK. Yes, we would recommend Creative Ideaz to anyone or any company looking for a new and reliable web and email companyTab Time
We have been working with Sumit and his knowledgeable team at Creative Ideaz for more than 6 months now. Since Sumit took charge of our website and started working with us our website has started to improve in rankings and sales. The Creative Ideaz team is working hard on getting the website ranked, not just using AdWords but also with organic search as well. Overall Sumit and his team have been a credit to us as an online business, they very informative and know how to improve the website as a whole.
We would recommend Creative Ideaz to other online businesses as they have proven experience, skills and qualities.Haroon Nawaz
I am very satisfied with the website design service provided by Creative Ideaz and would like to thank them and Kurt for all the hard work. They incorporated everything we wanted to see in our website better than we could have imagined and followed through from planning to development flawlessly. We are aiming to add more features as our business grows and will be returning to Creative Ideaz to help bring our ideas to life once again. Very pleased with the outcome and I recommend them highly!Incore Umbrella
We came to Creative Ideaz with our vision and they worked endlessly to make this happen. This resulted in a great website and a continued relationship with their team.Merridale Furnishers
Thank you Creative Ideaz for your expertise when putting together our MCM website. This is our first website and it's stimulated the campaign to raise our brand awareness and promote our products.
Creative Ideaz's advice and assistance throughout the process has been invaluable. Your experience and dedicated staff helped us to cover all the points that are necessary to have a quality website. Your standard of work is above what we've previously sampled and you are all extremely efficient. We have recently set up a new divisional arm to MCM and we will have no hesitation in using Creative Ideaz as our preferred web design supplier for this next project.MCM Ltd
I would like to thank Creative Ideaz and in particular Kurt for guiding me through the process for my new website, they made it very simple and smooth. I would highly recommend the whole team and would definitely use them again.DanceMax
I would highly recommend Creative Ideaz. I found them totally approachable, helpful and outstanding with support. Highly delighted with the fantastic website created for us, putting me at ease with the latest technology. A company who certainly listens to their clients.Brewers UK
Creative Ideaz helped to set up our online shop website and have gone on to manage our marketing campaign, including Search Engine Optimisation. Not only has this resulted in a first page ranking on Google and an increase in sales, but we have also established a strong ongoing relationship with Creative which I hope will continue for many years to come.My Geex
We wanted our social media pages to help increase our brand value and improve sales. Since Creative Ideaz handled our account, we have seen this happen.Alt Noir