If your company depends on customers from your local area, it is imperative to correctly optimise your local directories online, such as Google Maps.
Did you know that 50% of people who use Google Maps visited a physical store within a day.
Here are the top reasons why your business should be taking advantage of Google My Business.
By being listed on Google Maps as a local business people will trust you more, they are able to read reviews, see photos and find out up-to-date information about your company. If you are not listed, they are less likely to have faith in your brand.
Having your business listed on Google means that the algorithm works in your favour. Lets say someone in the area is searching for sandwiches, and your eatery is listed on Google Maps - Google will recognise that you sell sandwiches based on your services listed and will suggest to that user to visit here. Any keywords added into your listing will help the crawler notice the relevance in your services for local users who are searching for those.
People who are visiting the area or who live local will be aware of your business because it is listed on the Maps on their phone, especially the younger generation. Users who are looking for a service offered by you can find you easily without any hassles or the need to walk the streets.
Moved to a new location? Changed hours? Got a new website? This must all be reflected within your business listing. This way nothing that is incorrect will be showing and customers know everything thats up-to-date about your business.
There is nothing better than free marketing, especially when billions of people around the world use Google Maps daily. From searching for a local coffee shop or to stopping off at a clothing store on the way to your destination, Google Maps has a lot of potential to increase your brand visibility locally.
Google Maps is an excellent tool which no business can ignore. Talk to the team at Creative Ideaz to find out how we can increase your number of leads and customer through the use of Google Maps and local SEO.