SEO. If you’re here because you’ve heard those three little letters, but you’re not quite sure what they actually stand for – or mean – then welcome.
Thanks for finding us – we’re Creative Ideaz, the SEO experts in Birmingham. If you’re just starting out with an online venture, or you’re looking for ways to make your online business achieve more custom, then we think you’ll find this blog that’s packed full of SEO tips for beginners seriously helpful. Grab a cuppa, sit back and scroll on – we’ll talk you through the reasons why you definitely should care about SEO in 2019.
First off, let’s just get something straight – SEO stands for Search Engine Optimisation. SEO is used to bring more traffic and clicks to your website from people who want to be there.
It’s also used to help increase awareness of your brand/business or website by ensuring it ranks well in search engine results – not the ads that you sometimes see at the top of search engine results but the real, genuine websites that appear towards the top of the lists naturally. That’s where we’re all aiming for – the top. Read on to discover how you can help get yourself there with our top SEO tips from 2019…
Even if you’re sitting there with your cuppa holding a stash load of cash to throw at getting your brand’s name out there, organic search results are still the absolute best way to get quality web traffic to your website.
Don’t believe us? Maybe you will when you hear that research has found that nearly 80% of people ignore those paid adverts in search results. For a little further in-depth reading about why you should bother with the likes of SEO tools, SEO meta tags, and SEO link building, bookmark this page and read it later - it’s Google’s very own SEO Starter Guide. You might need to grab another cuppa.
So you want to be up there with your competition – and let’s face it – you want to beat them. In order to achieve those top rankings you need to make sure your website is the best it can be.
Firstly, you need to have GREAT CONTENT. Your website’s copy needs to be written with SEO in mind – this will help it rank higher. It’s quality over quantity here so remember to ensure your web copy is fine tuned to search engine algorithms. Create great content that genuinely helps readers and Google will pick up on it. Make sure it’s easy to read too – as this also helps to improve your Google SEO ranking. If you’re not sure you’re the best person to do this, enlist the team at Creative Ideaz to get your website’s copy up to scratch - we’re skilled at search engine optimisation copywriting.
To achieve top rankings, you also need to make sure your website is clear and easy to navigate. If it’s a mess – you’ll never reach the top. Design, layout, images, and copy and the whole user experience is paramount to achieving great search engine results.
Other things to think about are the likes of SEO meta tags (those hidden keywords that are tucked away in your website’s code), the speed of your website, and if you’ve got any Google search console errors. Use the Yoast SEO Plugin to help fix them – this is particularly good if you’ve got a WordPress site.
We get it. If you don’t live and breathe the world of websites and SEO, all of this info can be hard to get your head around. Every business owner worth their salt wants to know how to improve SEO for their website, but sometimes it can all feel a little overwhelming. Why not let us manage it for you – or ask about our SEO training? We’ve helped countless businesses increase brand awareness, build a growing customer base, and boost their revenue, so why don’t you let us do it for you too?
A little like a before and after shot on Slimming World’s Instagram – why not check out how your website is performing before you make any changes to your SEO, and then check again once you’ve overhauled your site. If you’ve done things right, you should be pretty chuffed with the results. You can find out how your website is faring by logging in to Google Search Console . You can also use Google Analytics to gain a better understanding of your customers and analyse your business’s data.
Keywords. They’re the words that people type into the search engine that then lead them to the pages that are most relevant. Ensuring you’ve got the right keywords in the copy on your website is vital if you want to make sure you rank highly on Google. You can find an SEO keyword tool here - . It will help you see how your website is doing on the keywords front.
Over the last year or so, the way people search for things online has changed significantly. Why? It’s all thanks to ‘voice search’. In fact, according to SEO Tribunal, by 2020 half of all of our online searches will actually be done by voice.
But it’s not just voice search that’s taking over from the traditional search on the laptop route – mobile phones are up there too. What’s more, according to search engine optimisation research, if you want your website to get on the first pages of the search results, you’ll need it to make sure it’s mobile friendly too. We know – they don’t make it easy for you!
SEO can be a complex beast to master but with these SEO basics hints and tips we hope you’ll be able to tame this creature and start to get it on your side. If you’re still struggling to get SEO working the way you want it to though – fear not, our SEO consultancy team can help. If you want your website to achieve top rankings, and to be the first website your potential customers click through to – then get in touch with us today. We offer a range of SEO packages that will get your website out there and noticed.