Off-page Seo: What Is It?

SEO – it's everywhere, isn’t it? And just when you thought you’d got your head round it, it turns out, there’s something else to figure out about it too. Yes, Off page SEO – we're looking at you. In this article we take a look at everything to do with off-page SEO, off page SEO techniques, and some off page SEO examples. Grab a cuppa, let’s get to work...

What is Off Page SEO?

Off page SEO sounds like it’s going to be complicated, right? Fortunately for you, it’s not. (Well, at least the definition isn’t, the actual implementation of off-page SEO is however) When we talk about on-page SEO we’re referring to SEO that’s on your business’s website. You won’t be too surprised to hear, therefore, that off-page SEO is somewhere else. That ‘somewhere else’ is another website or platform. See, it makes perfect sense.

What is the Difference between Off Page and On Page SEO?

On page and off page technical SEO are two very different things. You can think of on-page SEO as the techniques you can use to optimise your own website. On page SEO belongs to you. You’re in total control (or the company you employ to do it is). Off-page SEO, meanwhile, are strategies that you can use to help build your brand or business’s presence elsewhere online. On-page SEO is under your roof, but off-page SEO might be in your neighbour’s, or in someone’s house in the next town. You can work hard to ensure off-page SEO works well for you, but because it’s not right there in front of you like on-page SEO is, it’s not as easy.

How to do Off Page SEO?

There are many different types of off page SEO, and one business’s off page SEO strategy may look completely different to someone else’s. However, some of the most common off page SEO services include -

Content marketing
Social media
Brand building
Citation link building

All of these methods work together to ensure that your website is better understood by both search engines and your target audience. Ensuring you have plenty of quality off-page SEO means your brand’s voice becomes authoritative, trusted, and relevant, and as a result becomes easier to find because it begins to rank higher.

How to Improve Off Page SEO?

If you’re looking to work on your off-page SEO, one of the main things to consider is off page SEO backlinks. These can be split into three types:

Natural – a natural backlink is when another website links to your website through no work of your own. For instance, if a blogger likes an item of clothing you sell, and they list it on their post, this would be a natual backlinks.

Manual – A manual backlink is when you ask a customer or a social media influencer to link back to your website

Self-Created – if you add a link back to your website on a forum, in a comment on a blog, or in a directory, this is a self-created backlink. These types of links aren’t looked on favourably though so it’s best not to engage in self-creating backlinks if at all possible

What if all of these Off-Page Factors in SEO are out of your Comfort Zone?

Running a business is intense. You’re in charge. That’s a whole lot of responsibility. What’s more, it can sometimes feel like you’ve just got way too much on your plate. If you’re trying to grow your business online and all this talk of on page and off page technical SEO has made your brain go a little funny, then perhaps it’s time to hand over the baton to someone else.

At Creative Ideaz, we’re ready to grab that baton and run with it like the digital marketing experts we are. We’ll implement a digital marketing strategy that will work for your business, help it grow, and bring it to the attention of people who need what you’re selling. By the time we cross the finish line we’ll have organised all the off-page SEO services you need, and you’ll be enjoying the benefits. Off-page SEO isn’t a sprint though, it’s a long run around the park. It will take a bit of time, but gradually as it builds, so too will your business.