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Digital marketing has never been more important and that also means the role and significance of SEO has increased dramatically. Search Engine Optimisation plays a large role in bringing people to your blog posts, guest articles, website and other various forms of content. Unfortunately, this is a field dominated by Google, so if you don’t play by their rules, then your web traffic will drop significantly. To help ensure that your SEO efforts don’t go to waste, we’ve rounded up 14 of the biggest SEO trends that will influence the world of digital marketing this year and beyond.

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Blog, Kurt Whitlock, Latest News, Search Engine Marketing

Almost everything we do revolves around the internet and it’s no different when it comes to business. It’s never been more important for your business to have an online presence and have an effective digital marketing strategy in place to reach, enhance and grow your customer base. If your business isn’t online, then you are missing out on a whole world of potential customers.

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Search engines persistently collect information on the zillions of web pages and websites out there, to provide effective response to search queries. This arduous task of the “information collector” is often done by search engine spiders or crawlers. How does a Spider work? Spiders crawl over websites, reading through the content, hyperlinks, Meta tags (specially formatted keywords in web pages) to get easily sighted by crawlers, and the code. It then formulates a profile of the webpage for the search engine. Spider also collects added data from the hyperlinks on web pages. The Google Spider, called the Googlebot, is the most popular search engine Spider. Googlebot, works on an algorithm, which decides the sites to crawl, the frequency of the crawl and the number of pages to be indexed from each site. Googlebot accesses sites once in every few seconds. How to increase Google crawl rates? Website crawling is very important for SEOs in order to index vital web pages on Google and other search engines. Only indexed pages are included in Search Engine Result Pages (SERP). Here are few effective tips to enhance Google visibility of your website.

creative_crawl_1

  • Constant Updates: Crawl rates are low for inert websites. So, update your web content regularly, as this will attract bots more frequently. Updates can be in the form of blogs or even videos or audio strips. Moreover, the content should be informative and valuable. Insert keywords wherever possible as this will help spiders to sieve and link your website to client searches.
  • Ditch Plagiarised Content Completely: Plagiarised content lowers Googlebot rates as it can easily detect copied information and can even get you a Google ban. Cross check web pages for duplicate content.
  • Opt for Good Servers: Upload your website on servers with fair uptime. Googlebots lower crawl rates on servers with high downtime and as such you will find your web pages are indexed lot slower.
  • Register Your Site with Popular Online Directories: Listing in online directories is a great way to get sighted by Googlebots. DMoz and Technorati are two most popular online directories. Dmoz, in fact, has higher trust levels with Google for the valuable listings it contains. Directories work best in enhancing web visibility.
  • Give Titles to Images: Having striking images on websites can indeed work up some magic. But it is important to label these images as Spiders can’t read them. Use alt-text to provide brief outlines for images used in web pages. This will help Googlebot to read your web pages better.
  • Hook Your Website to Social Media: Googlebots work faster with links. Create profiles for your website on social media or even link your websites to your existing profiles, as effective linking increases crawl rates. You can even interlink your old posts with your new ones between web pages.
We at Creative Ideaz can help you garner the cutting edge in digital marketing with our expert knowledge and best skills. Talk to our experts to know more or call our team at 0845 094 2153.
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The Good News – 76% of global marketers increased their content marketing budgets in 2015. The Great News – 90% of the big performers use marketing automation tools as part of their strategy.

To successfully make the journey from good to great, here are a few unique and cost effective tools which actually deliver true results in every stage of your content-marketing process. These tools have been ranked based on various factors such as reviews, mobile apps, integrations, media presence, and security.

• Folloze:

Helps sales and marketing team to share personalized content with prospects, track interests and build a powerful customer experience. This application is extremely useful for small to large enterprises. Payment plans are spread across freemium and subscription options. The best part is that it is integrated with Jive, Salesforce Sales Cloud, SharePoint, LinkedIn, SlideShare and Gmail and offers just the right functions for organizing files, links, videos, links and emails from any source. You can also keep track of who viewed, commented, shared and contributed to your content. A great feature is the Analyze function where you can measure activity level by users, companies and content reach. This top ranked tool has a track record of assuring its customers of closing 30% more deals with its ultra smooth and sleek buying experience.

• Contentful:

The best part of this tool is that it makes it easy to publish and manage content across platforms. Primarily used by non-profit organization of large organizations, key features include a powerful RESTful JSON API, sophisticated search, filtering and upload options. Contentful is a create once, publish everywhere application that keeps content in a cloud repository which helps in simple scaling, stable uptime, and fast CDN. What’s more, you can connect this application with third-party services to extend its editorial features.

• Atipso:

This is a fantastic web tool to turn visitors into customers. A content creation application with an intuitive drag & drop interface, this one has proven to be useful to Freelancers, Large Enterprises, Mid Size Business, Non Profits, Public Administrations and Small Business. This tool will help to combine your content from different sources and spread them through numerous channels online and offline. It saves you money on expensive agencies and programmers. It has a built in option to build contests; votings and polls to attract prospects. An intuitive WYSIWYG editor and a comfortable drag & drop function, makes creating pages a simple and fun activity.

When choosing any tool, you need to think differently and prepare a step by step action plan on what you want to achieve and which platform can help you achieve these objectives. For getting started with the best content management system to meet your needs, do get in touch with the experts at Creative Ideaz today.
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UK’s Digital Marketing Industry is creating a new name for itself in the global marketing arena. While the vision of this industry is very much in place, there are some ground realities that have to be dealt with first. Adobe’s recently published Digital Roadblock Report 2015 has some interesting insights on the current state of affairs amongst UK’s marketers.
  1. 48% have serious concerns on keeping pace with the rapid changes in the industry
    1. −> Out of this, 60% see the dynamics in the technology space as a threat to smooth running operations
    2. −> At the same time, 85% see new developments as an opportunity
  2. The top worries cited by today’s marketers are:
    1. −> Lack of resources (41%)
    2. −> Training in new marketing skills (30%)
  3. The two most important techniques still used by marketers are:
    1. −> Trusting Instincts (55%)
    2. −> Adapting to New Technologies (58%)
John Watton, marketing director EMEA at Adobe, is upbeat about the new trends in digital technologies and says that, “On the whole UK marketers are positive about the opportunities presented by new technologies.” In this new realm of digital uncertainty, here are the top 3 rules that are diligently followed by industry leaders globally.
  1. 1.  Learning from Competitors:
You don’t have time to try all the variants of the game on your own if you want to focus on your results. While there needs to be a balance between originality and outright plagiarism, watching the successful outcomes of like-minded companies can give you an edge as to what works and what does not work for your kind of industry.
  1. 2.  Addressing User Needs:
A common mistake made by marketers is to focus solely on the great features and services that their brand offers without mentioning how the brand can be used to resolve user’s challenges. Keeping the target audience in mind and talking in a language that they understand and connect has the ability to resolve almost 90% of the roadblocks faced by novice marketers that only aggressively focus on promoting themselves.
  1. 3.  Breaking New Ground:
Technical analysis with metrics, measurements and ROI can sometimes bog you down and distract you from the inbuilt creativity that is needed to succeed in the marketing business. While it is important to keep an eye on results, if there are revolutionary ideas that are coming to you, it is equally important to go ahead and take the risk. History shows that in the long run, following the creativity and innovation path will give extraordinary results, while following the standard rules can at best give you ”just about ordinary’ results. Whether you are a risk taker that wants to shake the market or a safe steady player that wants guaranteed results, at Creative Ideaz we can give you just the right set of initiatives that will work for your kind of business. For more details, do get in touch with us @ 0845 094 2153. References:  B2B Marketing  Entrepreneur  
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Did you know that colour is one of the simplest ways of achieving effective branding? The results of using the right colours for marketing brochures, online shops, websites and videos have been absolutely phenomenal. Here are some useful must-knows for creative teams that are serious about their branding initiatives. Gender Dynamics: Colour preference studies noted by Joe Hallock highlight the following interesting results:

  Blue is the most preferred colour for both men (42%) and women (35%)   Similarly, orange is the least preferred colour for both men (33%) and women (22%)   Purple is surprisingly favoured amongst women, and significantly avoided by men

Age Dynamics:

  Blue is the most preferred colour amongst all age groups, right from 0 to 70+   After blue, white is the next preferred for the 70+ generation, with green being the next best for age groups up to 50   Purple and red are next best for age groups of 18 to 69

The Luxury Factor:

  For brands that symbolize wealth and luxury, gold, silver and purple are the most favoured colours

The Isolation Effect:

  Colour contrasting is the easiest way to make elements stand out in a design. The best way to use this technique is for call to action elements, for example ‘Submit’ buttons. A bright red button on a light blue background is one of the most effective methods of creating action elements on a web page.

The Colour Code: Some colours are known to invoke familiar behaviours and emotions among people. Though there may not be too much scientific backing, marketing gurus have known to use these colour secrets in their successful campaigns from ages. Hot pink – is on the top of the list for youth, femininity and high energy target customers Blue – Even though a popular colour, it is known to suppress appetite and should be avoided for marketing food Red – This colour is known to be the best for food marketing as it stimulates hunger Green – A great colour for environmental and medicinal products Yellow – A happy go lucky colour that symbolizes sunshine. Goes well for CSR campaigns and children related products and services Getting that online cash register ringing may not be as difficult as you think it is – provided you are tuned in to the tips and tricks of the trade. For a complete makeover of your online business, do get in touch with the experts at Creative Ideaz today.
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The word is out. It is the season of instant gratification. The new age is an age of moving fast. It’s an age of pulling those socks up and getting up and running. Speed is sometimes valued more than anything else. Run easy is the new mantra of the digital world. Here are some interesting statistics that have been reported this month from renowned marketing experts globally.

With regards to content creation, here is the latest on consumer behaviour:

1. A survey conducted by the Consumer Connection System (CSC) has discovered that 55% of British Internet users visit only two or three sites for their content needs. Surfing hundreds of sites for information is not done anymore. The top 5 sites used are: a. BBC b. Amazon c. Google d. ITV e. eBay 2. Close to 30% of the population felt overwhelmed when searching the internet for making purchase decisions. The next resort in this situation is to turn to friends and family to ask for recommendations.

With regards to performance of web pages, results revealed that:

More than half of the websites get viewed for less than 15 seconds  As many as 47% of the population expect a website to load in at most 2 seconds Web pages have become heavier with newer formats such as video and images sometimes creating disastrous user experiences. 40% will quit a site if it does not load within the first 3 seconds. The average size of a web page has grown 20% in the last six months. Images make up more than 50% of a web page. Average size of images in webpages is 1,000 KB.

With regards to customer experience, the statistics are:

80% of companies surveyed resonated with the statement, “our customer experience is our brand” 22% of online marketers feel that user experience is the most exciting trend for 2015 From a marketing agencies perspective, the news is: This generation of customer lives only for the moment. Purchase decisions are taken in the NOW, leaving very little preparation time. As a result, more than 30% of content marketers feel that lack of time is their biggest challenge. It is not surprising that 21% of B2B companies spend as many as 15 hours a week in collaborating with marketing services vendors. If this fast pace overwhelms you too, then engaging with a digital marketing agency like CreativeIdeaz will help you get out of this mayhem and madness! For a free quote, get in touch with us today at 01902 504 107 or email us at support@creativeideaz.co.uk Reference: Marketing Profs  KISSmetrics  
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What if the external content that you publish contains just the right information that your buyer is looking for? What if the internal communication that you send out is just what your employees want to know? Now wouldn’t that be lovely! For those who are in the business for long, this is just not a dream anymore. For now is the time when there is ample amount of information that gives seasoned marketers a detailed path on the way forward. In a recent survey conducted by the Content Marketing Institute, the top two activities that are gaining traction amongst content marketing professionals are: Creating more engaging content – 69% Better understanding of audiences – 63% The results of having a targeted marketing plan with the use of buyer personas have been phenomenal. For example, note the following data that has been reported by companies very much like yours who have tasted the success of this strategy. A growing organization witnessed a 100% upsurge in qualified sales leads followed by 20% expansion in pipeline opportunities.   When a company looking to leverage online marketing started using persona information, they surprised themselves by recording an outstanding 70% increase in Y-O-Y revenues. Here are the top 3 steps for building buyer personas that help your marketing efforts convert into actual winnable deals. •  Use a CRM Tool: If you are going for persona based analysis, a CRM tool is a must have. For smaller organizations an excel workbook will suffice, for medium to large organizations, an automated free or open source software will do the trick. The idea is to gather key buyer information such as: a) Demographic Information such as Title, Organization, Department and Education Level b) The buyer’s goal that is getting fulfilled with your product c) Additional benefits expected due to which prospects did not buy d) Perceived limitations of your product e) Preferred means of communication during sales process •  Separate Favourite Customers: Now that you have your customer repository ready, identify those customers whom you really love. They could be ones that have an excellent purchase record with you, and also those who keep referring you to other buyers. For these customers, list down the key attributes to how the sales process functions. Figure out the typical questions asked by the influencers, the noise makers, and the decision makers. All three kinds of personas are important and answering the right questions in the right ways will make your content much smarter, your life much easier. •  Keep At It: Once you have started the process of Persona based marketing, keep going. This is an ongoing process and each step leads you to the next. You never know which interaction and which data will point things your way. So keep this as a best practice that you follow, and keep fine tuning your efforts in finding those gold mines filled with buyer insights that are out there waiting to be discovered. You could choose to do all of this yourself. Or take the route taken by the smarter few. Hiring a professional agency to figure out the best content marketing strategies that will work for you saves your time and energy, and at the same ensures that the prospects keep coming in. One bright spark from CreativeIdeaz may be all you need to make that difference. References: Content Marketing Institute   Akoonu  
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Pay Per Clicks (PPC) has always been an option for increasing online sales. In 2015, PPC is all set to go to the next level. Traditional PPC has now made way for mobile PPC and Google Product Listing Ads (PLA). Here are some facts that you need to consider when opting for PPC marketing:

•  Mobile PPC actually costs less than desktop PPC and has a higher conversion rate. •  Google Adwords is extremely popular amongst big brands such as Amazon, Priceline, Microsoft and Expedia. •  Search Ads account for close to 40% of the total internet advertising revenue. •  Google PLA is the new choice for online retailers. Spending on this platform increases drastically on days such as Black Friday and Cyber Monday. Revenues generated on these days are also significantly higher. •  In the UK, the total ad spend on Paid Search Advertising for Desktops and Tablets was £783 million in the first half of last year. This was excluding Mobile and PLA platforms which are now gaining momentum. A significant £742 million of the £783 million was attributed to Google AdWords. The remaining £41 million was spent on the U.K. Yahoo! Bing Network. •  Top five industries in the UK that chose to use PPC were Financial Services, Online Gambling, Retail, Telecommunications and Utilities.

Irrespective of the kind of PPC platform, there are some incredible benefits that PPC offers your business:

•  Cost Factor: In traditional advertising, you pay upfront when you launch a campaign and hope to gain benefits based on user response. In PPC, the plus side is that you only pay when an interested user clicks on the ad.

•  Flexibility: You can actually vary the budget on a daily basis. For example, you can set an upper cap on spending and also increase or decrease spending during peak and lull periods.

•  Customer Targeting: Google and Microsoft are spending billions of research dollars on ensuring that the right ad is delivered to the right customer. Keyword popularity along with historical user information is used to create customer personas which then help guide the placement of ads.

•  Easier Analytics: A PPC campaign is known to generate ROI faster than a traditional organic search strategy. The best part is the analytical information that is easily available when opting from PPC. Conversion rate measurement is straightforward, and so is keyword evaluation. Collaboration of PPC and SEO fundamentals can make all the difference when it comes to successful conversions.

At Creative Ideaz we have experienced amazing results when using PPC for our clients. Do get it touch and allow us to take your product or service to your customer through the PPC way. References: Search Engine Land
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