Branding. It has the ability to help your business sink or swim. So, how do you ensure you develop the right branding to attract customers? In this article, we’ll delve into the ins and outs of branding and find out -
When it comes to creating a successful business, branding is key. But what exactly is the importance of brand image?
Branding is the part of your business that has the ability to make a memorable impression. Branding may seem like a small thing, but it’s actually incredibly powerful, and with the right branding you can truly set yourself apart from your competition. Branding helps your business in so many ways, including -
Great branding comes from truly understanding what your business, service, or product is, who it’s for, why it exists, and what it offers.
Once you’ve delved deep into the roots of your business and have been able to deconstruct these elements in order to find the crux of what you’re about, then you’ll be able to build a brand, and branding, that feels truthful and right.
It can take a bit of time to get to grips with all of this, but once you’ve taken the time to fully understand what it is you’re about, you’ll be in a much stronger position to set yourself apart from your competition.
If you’re wondering, ‘how do brands attract customers’, take a minute to think of a few brands and see what you come up with. If you’re short on time, take a look at this article which details the Top 50 Most Valuable Global Brands.
Apple, Google, Amazon, and Microsoft are at the top of the leader board, with brands such as Disney, Coca Cola, and Mercedes coming a little further down. So, how have they used branding to attract and retain their customers? Let’s use Apple as an example.
Apple is a serious success story and their branding is a major part of that. From the sleek and super-simple Apple logo to the experience that you get when you walk into an Apple store, all of this is down to branding.
The Apple brand is so much more than just a half-eaten apple, it’s the experience you get when you buy, the luxury look and feel of the packaging, the attention to detail of the design. This is what people buy into – a luxury, quality brand that delivers a premium experience.
One of the key reasons to creating a recognisable brand is that it will help you achieve loyalty from your customers. Brand loyalty is when customers come back, time and time again, to a brand. It’s that customer’s relationship with Apple that keeps them from veering towards purchasing an Android phone. It’s the 20-something who discovers they chose Pepsi in a taste test but wouldn’t ever buy it in real life, as Coca-Cola is their go-to. Brand loyalty keeps people coming back for more.
Customer loyalty, on the other hand, is more to do with the price of a product. If you continually deliver on price, offer discounts, do deals, then customers will be drawn to your product and show loyalty. However, customer loyalty doesn’t have the same emotional pull as brand loyalty.
If you’re looking to succeed in business, the best thing you can do is strive to achieve both brand and customer loyalty. If customers are connected to your brand emotionally, and they’re offered great deals on price, then you’re on to a winner.
In order to build customer brand based equity, it’s vital that you create a strong brand strategy. At Creative Ideaz, we’ve got the tools to elevate your brand and get you truly understanding where you fit in the market. When you work with us, you’ll get to grips with everything to do with your brand. From building the right brand identity, making sure your brand meaning is translated to your customers, and ensuring your clients have the right brand response when they engage with your brand. All of this will come together to create a strong brand resonance so that your customers stick around.
Intelligent brand advertising can attract customers more efficiently than standard advertising techniques. That’s because brand marketing uses branding to create a strong brand and customer experience. It’s less about pushing products and more about creating an emotional connection between brand and customer. This can be done via social media, search engine advertising, or traditional advertising.
A great example of building brand loyalty through marketing is the Starbucks #WhatsYourName campaign which you can see here. If you’re thinking of ways to introduce effective brand marketing and advertising, you’ll need to create something that -
If you’re looking for a branding services to help get your business and brand noticed, it’s time to talk to the branding experts at Creative Ideaz. Using our in-depth branding strategy, we get to the core of what makes your brand unique, discover your customers’ behaviours and trends, research in and around your market niche, and find out how customers perceive your brand.
Armed with this knowledge, we then create an actionable plan to move your business forwards, build your branding, and get you noticed. Want to be bigger, better, bolder? Talk to us and see what we can do.