Are you thinking of blogging for business? Do you want to know all about the benefits of blogging? Good news - you’re in the right place.
In this article, we get to grips with why to blog for business. By the end, you’ll be fully clued up about all the advantages of blogging for business and why every digital marketing agency worth their salt, will tell you blogging is key to getting your name out there. You will -
Think of blogging like a little vitamin pill for your business. It’s there to help give you a boost, deliver nutrients where you need them, and get you feeling livelier.
Blogging may not be essential, but when you choose to do it, and you do it well, you’ll certainly notice the difference. So, let’s get stuck into the 10 main advantages of blogs.
So, you’ve crafted your web copy to within an inch of its life, and you’ve made sure to include all the relevant keywords and search terms for your market. The only thing is, you’re still not making it to the first page of Google for your specific search term. Painful, isn’t it? Want to know what you can do about it? That’s right: start a blog.
A well-constructed, authoritative blog that’s packed full of useful info that people will want to share is invaluable when it comes to boosting your SEO results. If other websites start linking to your blog, Google will see you as an authoritative source and your search engine ranking will increase.
Blog ideas for small business companies also include using it as a way to build your brand. Perhaps you run a small business that sells quirky ceramics, for instance. What better way to show your potential customers that your brand is cool, on trend, and in the know, than a fresh blog that’s written in keeping with your brand’s ID?
By using relevant pictures, a fun layout, and words that your customers will vibe with, you can really help to boost your brand’s image.
The best business blog websites work hard to match their blog to their company’s tone of voice (TOV). If your business deals with something corporate like insurance, you’ll need to ensure your blog is written in a formal, trustworthy tone.
If, on the other hand, your business is a streetwear fashion label, you can be a lot more laidback with your TOV and use slang, abbreviations, and street talk – as long as it gels with the rest of your business.
An SEO agency will tell you another purpose of a blog is to put yourself out there as an authority on your subject matter. For example, if you’re selling industrial shelving, let customers know that you know everything there is to know about it.
Show that you’re an expert on your area of the market and people will seek you out, trust you, and come to you as an authority figure. This is invaluable for building your brand and putting your business out there as one that can be relied upon.
A well-written blog for your business website can be like the M1 (on a good day) - allowing all your potential customers to reach you quickly, easily, and effortlessly.
Create blogs packed with timely information and customers will find you and hopefully share you. This will mean that your inbound traffic will increase, leading to more potential sales.
The advantages of blog writing include the fact that you can get savvy with using long tail keywords. Maybe you can’t rank on Google for more popular generic terms, but that doesn’t mean you can’t rank highly for long tail keywords.
Using well-chosen long tail keywords can help you rank higher on Google and reach the same potential customer base of people who are searching for the other more generic terms.
Hey, you don’t need a degree to be a blogger. Writing a blog for business isn’t rocket science. You do need to be able to construct a sentence, have something valuable to say that people will find useful, and you should be able to write in a style that matches your business.
Once you’ve mastered that, set aside a regular time to craft a few regular blogs with relevant researched keywords or search terms, and you should soon see the benefit.
It does take some skill to write with the persona in mind though. Here at Creative Ideaz, our copywriting is intended for your target persona and the search engine, ensuring we speak to your audience and cover those important keywords.
Being super-secretive like an MI5 agent isn’t particularly helpful when it comes to running a business. Customers like to know who they’re buying from, why they should buy from you, and what your favourite colour is. OK, that last point is a lie, but it does help to be as open and honest as possible with your customers.
By doing this you’ll help to build a strong customer relationship and your customers will begin to feel connected to you and your brand.
Sharing your business’s news is one of the main advantages of blogs for campaigns. A blog can help keep you at the forefront of your customers’ minds, let your clients know what you’re up to behind the scenes, and what developments or campaigns may be about to happen.
Blogs like these can be particularly beneficial when your customers sign up for email newsletters as they’ll land straight in their inbox.
Naturally, if you’re writing a blog for your business website then showcase it! Link to your sales pages, campaigns, case studies – whatever it is that you want people to see. These little snippets of content will help keep customers engaged and wanting more. They may even start to look out for your next blog post.
Not only this but this will help internal link building for your website, helping to improve overall site performance.
Now you’re all clued up on the multiple benefits of blog for business, what are you waiting for? If you’re worried you don’t have the time, skills, or know-how to construct a great blog, why not get in touch with the team at Creative Ideaz?
We create blogs for all sorts of brands and have helped grow plenty of successful businesses over the years. Get in touch with us today to see how we can do the same for you.