The Brief

As an insurance provider for blocks of flats, Residentsline wanted to make a stand in their market – digitally seeking brand growth and more clientele. Residentsline were hardly ranked for any keywords that their target audience searched for. Our SEO Birmingham services changed that quickly.

Further to this, the very limited keywords that they were ranked for, added little to no value as they were not being searched by anyone – so no wonder they weren’t getting the visitor traffic they expected. Our SEO service was perfect for them, as there was a gap in the market that people were actively searching for. We promised that within 3-5 months, they would start seeing the results they deserved, and we delivered.

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The Creative Solution

But how you may ask? Our creative minds decided on making specific landing pages for 4 locations (Bournemouth, London, Manchester and Birmingham) as we identified that their target audience was searching locally for block of flats insurance. As well as optimising other service pages, we designed the area pages as simply and as informative as the users would expect it to be, with a clear call to action to get a quote, but also offering to request a call back, to email or to make a claim. Our SEO agency Birmingham team then gathered keyword lists for each location and added them naturally using on-page techniques.

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The Result

Since 2017 our SEO company Birmingham are proud to have achieved outstanding SEO results that just keep growing. From ranking way past the 4th page of Google for low search volume phrases to being ranked on the first page for over 30 high volume keywords, which gained high impressions and clicks. Creative Ideaz managed to drive high quality users, who were looking for a trusted block of flats insurance brand and helped convert them into customers through a phase 2 of our CRO service in 2018/2019.

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