Mac Surfacing

The Brief

Mac Surfacing is nationwide providers of plant and labour services to construction and surfacing contractors. We noticed that their rankings were very low for a lot of their key phrases, and so decided to target their existing keywords as well as identifying new ones to increase their visibility on search engines.

Our SEO Birmingham aim was to target the number one ranking for many of their keywords within the first two years of Search Engine Optimisation.

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The Creative Solution

Part of our strategy was to target the hire service pages to generate more traffic and to their specific locations they service, as informed by our thorough keyword research. So, by including such keyword terms of the service and area, MAC Surfacing would rank higher leading to more clicks on Google.We optimised the content, titles and descriptions and more to include all keywords their target audience was searching. This SEO Birmingham service lead to higher visibility in their target areas.

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The Result

Two years on from starting SEO services Birmingham with Creative Ideaz, Mac Surfacing are seeing fantastic results with their search engine visibility – Between January 2017 and January 2019, their organic ranking has increased by 3,928 times resulting in achieving the top ranking for multiple phrases out of their shortlisted keywords. As a result of their renewed presence on Google, Mac Surfacing has seen a dramatic increase in online revenue, allowing the business to grow exponentially in a short space of time.

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