It doesn’t get any more frustrating than spending hours on a website only to discover it’s just not showing up in Google. If you’re in that annoying position of wondering ‘why is my website not showing on Google’, it’s time to delve into some of the reasons.
In this article, we take a look at just why that might be, including -
If your website is not coming up on Google search it could be because you’ve only just created your website and it’s been mere hours, or a few days since you put it out into the big wide world.
Google finds out about websites by crawling the internet and working its way through links on websites that it has previously indexed. If your website is brand new, it’s likely that there are few – or zero – websites linking to it. To give Google a helping hand and sort out the answer to ‘why my website does not appear in Google search’ your best bet is to create a sitemap. Once you’ve made your website’s sitemap you can then share it with Google via the Google Search Console.
The Google Search Console doesn’t just deal with solving those queries around why your website is not appearing in Google search, it can also help you see how often your website appears in searches, the queries it ranks for, and a heap of other useful information so that you can figure out how well your website is (or isn’t) performing.
First off, let’s get basic. If you’re kind of figuring out how to make a website as you go along, chances are all this will be seriously new to you. So, Robots.txt? What’s that?
Robots.txt is a file that lets search engines like Google know what pages or sections of a website it’s not allowed to crawl. If you’ve inadvertently blocked a specific URL you will find that Google isn’t able to crawl it, and therefore it won’t appear on Google. Sorting this issue out should help improve things.
‘Noindex’ does what it says on the tin. If you’ve managed to set a page on your website to ‘Noindex’, then Google won’t index it. Pretty simple, huh? It’s also pretty simple to check if that’s what the problem is - especially if you’ve created your website on Wordpress and have the Yoast SEO Plugin.
With this method you can quickly check if Google is not indexing my website by clicking on the cog on the Yoast Plugin, and checking that ‘allow search engines to show this page in search results’ is clicked on ‘yes’.
SEO is a multi-pronged approach and is made up of many elements. It can be hard to get your head around all of these things that help ensure your website ranks on Google.
If you’re struggling, and need help boosting your website’s visibility, get in touch with the team at Creative Ideaz – and we’ll take care of it all. If, however, you want to have a go yourself. You’ll need to look at elements such as -
Last on our list is website navigation. You might think it’s just your potential customers that you’re designing your website layout for – but guess what – it can help Google too.
If search engines are able to navigate your website, understand the relationship between pages, and get to grips with the content, they will be able to find your new pages and index them on their search engine pages.
If your website is a hash of seemingly irrelevant and unconnected pages, then it won’t just be confusing for your customers, it will kill any potential relationship with Google too.
Google needs to know that your website is relevant, trustworthy, and offers something to its users that other websites don’t. In order to rank in Google, you need to prove all of the above in order to start placing higher up on the Google search rankings. You can help do this by providing insightful, relevant content that users want and will engage with.
If you’ve worked hard on your website and you’re fed up that you’re just not showing up on Google, come and talk to us at Creative Ideaz. We’re experts at helping local businesses get noticed and seriously boost their online business.