The Brief

GEEX are a provider of business equipment rental and IT support services throughout the West Midlands. Having worked with Creative Ideaz web design agency Birmingham on various projects over the years, GEEX had the perfect partner in mind when it came to building a new and improved website.

A key problem that our client was facing was the editing functionality on their existing site – Using a customised E-Commerce system was useful for managing product data, however as our client wanted more control over the design elements of their site to ensure the new build remained future-proof, it was agreed early on that a full rebuild would be required.

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The Creative Solution

After shortlisting a suitable content management system that we were confident could tick all of our clients boxes, we set about identifying their requirements in detail – Their target audience, unique selling points, business processes, pain points and customer journeys, to plan out exactly how the new website design was going to look and feel.

This allowed our web design Birmingham project to develop a clear vision for how their customers would be using the website, what information they would be searching for, and for the best methods in which to present this information to the end user to ensure they could complete an enquiry on the website with the maximum of ease.

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The Result

The new and improved GEEX website is a great example of a project designed to deliver on our client’s requirements – The intuitive content management system we integrated into the admin side works fantastically, giving the company far greater control over their own website content and design than they have ever had previously. Ongoing optimisation work has also proven fruitful, with visitors to the website almost doubling within the first two months of launching, as well as their average time spent on the website increased by over a third, leading to lower bounce rates and higher conversion rates – Not to mention a stunning web design Birmingham to boot!

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