My Geex

How we helped Geex’s turnover surpass £2 million in 3 years
15×
Organic Traffic Per Month
10×
Monthly Leads Generated
Website Conversion Rate

About the Brand

Originally established in a West Midlands garage in 2003 and later flourishing into a highly successful company, family-owned business Geex offers high quality leasing and expert technical advice. Transforming many businesses with its excellent IT support packages including maintenance, management and anti-virus software, Geex is trusted by over 1,000 happy clients.  

After working with Geex for over 10 years, we at Creative Ideaz have helped the brand jump from a 6 to a 7-figure turnover by designing and implementing processes intent on achieving online success. This case study will explore the problems Geex faced, the solutions we provided, and the outcomes of Geex’s partnership with Creative Ideaz.  

The Problems

Our analysis of Geex’s business discovered lack of visibility, poor operational efficiency and attracting mostly to a B2C market.

Including inadequate order management, inability for the customer to view lease pricing on the website for complex hardware configurations, low visibility for highly competitive keywords, as well as poor appeal to its B2B target market.

Here at Creative Ideaz, we designed a reliable strategy guaranteed to address these areas and revamp Geex’s operations.  

Our Solutions

We developed a national SEO campaign, starting with local organic SEO, to improve Geex’s website from a user point of view. We then used selective paid aids on the particular models where we discovered ROI was higher.  

We also carried out research into the target market to help create personas and customer journey maps which helped to develop a solid digital marketing strategy aimed at the intended audience. Through this, we were able to better understand the user’s needs and helped to reduce B2C leads and increase B2B leads.  

The implementation of a custom-built frontend on top of a headless Wordpress install, allowed customers to model leasing deals on the fly, saving administrative time and effort. Orders were then integrated with industry standard software to help with purchasing, inventory and logistics.

Lead Generating Website & Development
Mobile First Experience
Build a Leased Product
Customise Specifications

A custom-built frontend on top of a headless WordPress install allowing users to model leasing deals on the fly

The Results

With our strategy, Geex was able to increase their monthly organic traffic 15x. Before our help, Geex’s website was receiving 20 visitors a day, and we helped turn this into over 300 visitors a day.

We were also able to increase the monthly leads generated by 10x, increase website conversion by 3x and increased keywords rankings on Google’s first page results from 0 to over 100.  

With our partnership, Geex were able to add an extra £2 million to their turnover in just 3 years.

15×
Organic Traffic Per Month
10×
Monthly Leads Generated
Website Conversion Rate
Before Creative Ideaz
After Creative Ideaz
Low visibility for highly competitive keywords
National SEO campaign to build visibility of products and services, increasing keyword rankings on first page to 100
Uninspired showcasing examples of products and pricing
A custom built frontend on top of a headless WordPress install allowing customers to model leasing deals on the fly and helping to increase conversion rate 3x
Limited reach to target audience B2B lead generation
Research into the target market to help create personas and customer journey maps which helped to develop a solid digital marketing strategy. This increased monthly leads to 10x
Poor order management
Integration of enquiries into a task management system to offer end to end customer onboarding

We approached Creative Ideaz back in 2014 when we wanted to re brand our company and design a new website. These guys were amazing and helped us with our branding and also design of our new site.  The feedback and ideas we get from these guys is amazing and our business has grown a lot due to working with Creative Ideaz.  We use them to do all our SEO and Pay Per Click work and i can not fault the service they provide.  Thanks Guys

Steve Khela – My Geex Director & Founder

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