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Este Medical Group

The Brief


Este Medical Group is an international cosmetic medical company established in 1994 with over 2000 employees in branches in 52 countries across the globe, with a range of specialties including hair transplant and regrowth, hair removal, fat removal and skin tightening, as well as a variety of plastic surgery treatments.

Este Medical needed a website for their three UK branches in Birmingham, Leeds and Sutton Coldfield, that accurately reflected their brand including all treatments provided, as well as being able to inform their potential customers with regards to the causes, benefits and results of each treatment to help any customers make an informed decision regarding cosmetic treatment.

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The Creative Solution
Before the new website build, they did not have a dedicated website for their UK branches, as well as a platform to provide a wide variety of high-quality information to their potential customers.We carried out an in-depth discovery phase prior to and during the website build to ascertain what sort of information would be useful for the customers to access on the website, as well as how this information should be prioritised and presented to demonstrate the expertise and reliability of the company to any potential customers, resulting in a highly efficient and mobile-friendly website with a dramatically improved conversion rate.


The Result


Higher quality of trust was built through the information presented on the website, which in turn leads to more enquiries generated and appointments booked through the website.Since the website was launched, the number of enquiries and appointment bookings generated via the website has soared, resulting in over 1 in 4 of website users completing a conversion on the site (i.e. Enquiry form submission, Call, Book Appointment, etc), leading to a significant amount more business for Este Medical Group.

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