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Este Medical Group

The Brief

Este Medical Group is an international cosmetic medical company with a range of specialities including hair transplant and regrowth, hair removal and fat removal. They sought our web design company Birmingham for a sparkling new website for their three UK branches in Birmingham, Leeds and Sutton Coldfield, that accurately reflected their brand including all treatments provided.

As well as this, they wanted to able to inform their potential customers with regards to the causes, benefits and results of each treatment to help any customers make an informed decision regarding cosmetic treatment.

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The Creative Solution

Before the new website design Birmingham team built it, we carried out an in-depth discovery phase prior to and during the website build to ascertain what sort of information would be useful for the customers to access on the website, as well as how this information should be prioritised and presented to demonstrate the expertise and reliability of the company to any potential customers, resulting in a highly efficient and mobile-friendly website with a dramatically improved conversion rate.

The Result

Higher quality of trust was built through the information presented on the web design Birmingham, which in turn leads to more enquiries generated and appointments booked through the website. Since the website was launched, the number of enquiries and appointment bookings generated via the website has soared, resulting in over 1 in 4 of website users completing a conversion on the site (i.e. Enquiry form submission, Call, Book Appointment, etc), leading to a significant amount more business for Este Medical Group.

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