Why are FAQS Important & How to Write a Good FAQ Page

These days, customers are savvy. There are a million and one websites (plus a fair few more) selling products or services that will happily take their cash. So, if they can’t find answers to questions they might have about a product you’re selling, it’s more than likely they won’t waste time trying to find out, they will simply go elsewhere.

So, if you’re wondering, ‘why are FAQS important?’ This is one of the main reasons why.

Take a look at any decent website and we’ll be amazed if you don’t stumble upon an FAQ page. Whether you’re a small, medium, or large-scale business, one thing’s for sure – a quality FAQ page is your friend... and they won’t just help you make sales; they’ll help with so much more too.

In this article we delve into the world of FAQs, and take a look at -

1. The benefits of FAQs

2. Prime FAQ examples

3. How to Write FAQs

What is the Meaning of FAQ?

First up, before we really get stuck in, let’s just make sure we’re all on the same page about what exactly an FAQ is. According to Merriam-Webster, an FAQ is -

“a document (as on a website) that provides answers to a list of typical questions that users might ask regarding a particular subject.”

A typical FAQ you might find on a website will be something like -

Q. What is your return policy?

Q. What should I do if my order doesn’t arrive?

Q. There is something wrong with my order, what do I do?

What are FAQS and Why are they Important?

FAQS – or the FAQ meaning - stands for Frequently Asked Questions. They are a vital part of your website and help you engage with your target audience, answer relevant questions that your potential customers might have, and they’re great for SEO too.

Another one of the main benefits of an FAQ page is that when done properly, this page can actually save you a huge amount of time and resources. It is often the case that when one customer finds they have a specific question to ask about a product or service, another customer will too.  

If there’s no FAQ page to answer these queries, what do these customers do? If you’re lucky, they will either email or pick up the phone and call you. What does that mean? You will be repeating yourself over and over again, on the phone and/or by email, and you will waste huge amounts of time doing so.  

Think how much more effective and efficient it would be to have a well-constructed FAQ page on your website, that your customers could find easily, and where their queries are dealt with sufficiently. They will be happy because they haven’t had to waste their time, and you will be happy because you’ve been able to focus on other demands within your business. The result? Everyone’s a winner.

But what if you’re unlucky and they don’t pick up the phone or email? Yep, that’s right – they'll just go elsewhere and give their custom to someone else.

Are FAQ Pages Good for SEO?

Although the primary aim of your FAQS should be to engage with and offer quality advice to your customers, there’s no denying that when done right, FAQs can seriously help boost your SEO ranking too. To ensure this, you will need to -

• Optimise your FAQs for relevant keywords
• Make sure your FAQ page is properly designed for the best user experience
• Ensure it’s marked up correctly with any structured data

Prime FAQS Examples and How Many FAQS is too Many?

So, you’re constructing your FAQs page and you’re stuck on what kind of questions you should include. Fortunately, there are endless websites to take inspiration from. You could do worse than checking out McDonald’s FAQ page right here. Or if you’d rather not find out where they source their beef from, spend some time on Etsy’s FAQ page instead. We’re pretty sure that both will give you some decent inspo when it comes to creating your own FAQ page.

When it comes to how many FAQs you should have on your page, it’s all about balance. Too few questions won’t really help your customers and may give the impression that you’re not really that interested in helping them. Too many, on the other hand, will likely be a bit of a turn off. In general terms, anything above five FAQs is a good bet.

How to Write an FAQ Page

At Creative Ideaz digital marketing agency, we always recommend that our clients have an FAQ page. They’re a great way to target the intent of different users and are invaluable whether your customer is looking to make a purchase, or simply find out more information. When you’re constructing your FAQ page you need to make sure it ticks off the following -

• Your FAQs are written from the viewpoint of your potential customer
• It’s written in a simple, easy-to-follow question and answer style
• Don’t waffle – keep your questions and answers short and sweet
• Make sure when you answer a question, you do it properly and don’t simply provide the answer in a link format
• If your question is in a yes/no format, make sure you answer it with a yes or no and then expand

FAQ Schema

When you’re writing your FAQs, you may also wish to consider using FAQ schema. If you’re considering doing this, and you’re using WordPress, here’s how to add FAQ schema. FAQ schema benefits include boosting your SEO ranking, and helping your website achieve more organic click-throughs because your FAQ page will appear in search results on Google.  

So, if you’re asking yourself, ‘are FAQs good for SEO?’, if you construct well thought out FAQs that use relevant keywords and FAQ schema, the answer is a resounding ‘yes’.

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