E-mail Direct Marketing or EDM has proved to be one of the most effective methods for product marketing and lead generation. It results in an exponential growth in click and open rates on a year to year basis—the reason why you should try them. Here are some great EDM campaigns along with the reasons why they have what it takes to reach out and trigger responses from the target audience.
The Product: An online greeting card portal.
The Theme: Built around the popular theme of holidays, this is one of the best examples of Holiday E-mail Marketing. What stands out is the choice of holiday, in this case—the creators have avoided the clichéd Christmas Marketing and instead used the more emotionally appealing Mother’s Day Holiday.
The Catch Title: Wait, when is Mother’s Day again? Did I buy Mom a card?
Why we love it: There are some significant elements that make this campaign effective. One is the sense of urgency it creates. The second is a clear call to action (CTA). Each picture in the e-mailer is a call to action, which will directly initiate the card posting process from the email itself. In addition—there is another CTA at the end of the e-mail that states—Browse More Mother’s Day Cards.
The Product: An organisation that works on charity water projects.
The Theme: A visual to show donors how their contributions are impacting real world projects over a period of time.
The Catch Title: Dollars to Projects – Progress Update
Why we love it: A great visual that tells the exact position of where and how the money is spent, along with a timeline that gives a clear idea on when the project is expected to be completed.
The Product: Australia’s largest sellers of tea and tea ware.
The Theme: A call for excitement—along with a message to change perceptions and bending rules. The mailer is colourfully designed with a map visual that goes in sync with the theme of motivating tea lovers to use T2 tea as a stimulant to navigate through the day.
The Catch Title: Wake Up and Smell the Tea
Why we love it: In addition to the tea, there are elements of add-on products like the T2 Total Tool; a great way of cross-selling that is also sure to delight enthusiastic tea lovers.
Would you like to find out what kind of EDM techniques will help your marketing campaign reach thousands of your customers? Get in touch with the right folks at Creative Ideaz, today.
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In a few words, they just get it. We wanted to grow our business and Creative Ideaz knew how to do it and we have seen great results.Footprints Footwear
We have been working with Sumit and his knowledgeable team at Creative Ideaz for more than 6 months now. Since Sumit took charge of our website and started working with us our website has started to improve in rankings and sales. The Creative Ideaz team is working hard on getting the website ranked, not just using AdWords but also with organic search as well. Overall Sumit and his team have been a credit to us as an online business, they very informative and know how to improve the website as a whole.
We would recommend Creative Ideaz to other online businesses as they have proven experience, skills and qualities.Haroon Nawaz
Creative Ideaz have recently helped to revamp our website and have really made a huge difference, helping us to bring our online presence forward leaps and bounds. We would definitely recommend Creative Ideaz to anyone looking for excellent customer service and a great website.Cumbria Park Hotel
TabTime Ltd moved their IT/website business to Creative Ideaz around 5 years ago and are very pleased that we did. The service we get for major or minor changes and requests is quick and efficient, and their charges even when compared to the offers from India and the far east are very competitive. The Creative Ideaz Website Optimisation department is always willing to offer advice and discuss changes and we appear in the first 1-2 pages for all our Keywords on Google UK. Yes, we would recommend Creative Ideaz to anyone or any company looking for a new and reliable web and email companyTab Time
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Thank you Creative Ideaz for your expertise when putting together our MCM website. This is our first website and it's stimulated the campaign to raise our brand awareness and promote our products.
Creative Ideaz's advice and assistance throughout the process has been invaluable. Your experience and dedicated staff helped us to cover all the points that are necessary to have a quality website. Your standard of work is above what we've previously sampled and you are all extremely efficient. We have recently set up a new divisional arm to MCM and we will have no hesitation in using Creative Ideaz as our preferred web design supplier for this next project.MCM Ltd
Having used Creative Ideaz for our original website several years ago, I was more than happy to retain their services when our website needed a revamp. The quote we were given was excellent value and the service we received, from the initial meeting and through the planning process with Kurt into the website design and development was faultless. The finished product is exactly what we were looking for, it is clear that Creative Ideaz really know what website users are looking for.
I would certainly recommend for anyone looking for a great quality website for excellent value for money and superb customer service.BCOP
I am very satisfied with the website design service provided by Creative Ideaz and would like to thank them and Kurt for all the hard work. They incorporated everything we wanted to see in our website better than we could have imagined and followed through from planning to development flawlessly. We are aiming to add more features as our business grows and will be returning to Creative Ideaz to help bring our ideas to life once again. Very pleased with the outcome and I recommend them highly!Incore Umbrella
We wanted our social media pages to help increase our brand value and improve sales. Since Creative Ideaz handled our account, we have seen this happen.Alt Noir
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Thanks againUberfone Ltd
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We would highly recommend Creative Ideaz to anyone looking for creative website design and we would not hesitate to use their services in the future.Walsall Society for the Blind