Search Engine Optimisation (SEO) trends and best practices are continuously evolving. As professionals in the field, we understand only too well the importance of keeping on top of these trends to make sure our client’s websites are updated to take into account any new algorithms or trends that may impact their performance in this area.
Knowing what new trends are emerging allows new businesses to plan for and prevent any potential penalties. So if you want to know what the best up and coming SEO trends are going to affect businesses in the near future, we’ve put together this article to give you a little insight into what to look out for:
Many of us now initiate most of our searches on a mobile device when looking for a product or service. It’s convenience at our fingertips without having to sit at a desktop. Your mobile ranking may have suffered some neglect if your business has focused on making your desktop SEO management near-perfect. Focus on your mobile SEO ranking will help you reach an extended audience that matches your target audience.
We’ve seen many advancements in voice technology in recent years. It makes sense as talking is one of the most natural forms of communication for humans. These advancements make finding the answers to the questions they have quickly easier than wasting time searching online. AI has enormous potential, and making sure you creatively take advantage of this rising trend can help boost your rankings.
SEO strategies should include video content. By including this technology, you increase the likelihood of a prospect staying on your website longer, and it will improve your overall SEO score. According to content marketers, it is becoming increasingly important when building an online presence for your business to include video content that your audience will find engaging. Make sure your videos include the target keywords and optimise them for search results.
Never underestimate the importance of local search listing to boost your SEO. Set up a Google my business account and a solid backlink profile. Many Zero-Click results come from the local area where the Search Engine Results Page (SERP) displays the most relevant links meaning the user doesn’t need to make any more clicks in order to find what they are looking for.
In case you are wondering, EAT stands for Expertise, Authoritativeness and Trustworthiness concepts. When it comes to SEO, it plays a significant role. These three components are what Google uses to evaluate the credibility of your website. If you can implement it well, it will achieve the best experience for your end-user. Making sure your website has plenty of informative and relevant content can help boost your rankings and achieve a high level of customer satisfaction.
We hope these ideas give you some inspiration for ways to keep on top of your SEO performance. Being aware of the trends around the corner that can affect your business allows you to act now to ensure your customers have the best possible experience when visiting your website.