Having attained a status as the vehicle rental market leaders in the West Midlands using traditional forms of marketing, Terminus Contract Hire found that they were no longer achieving the same level of results they were used to and were running a loss on the new vehicles they had bought.
TCH came to Creative Ideaz to discuss a website rebuild and an ongoing marketing plan with a view to attracting more customers from a wider variety of areas for their car and van rental services. After studying their current website performance and their sector in depth, we were able to develop a plan to achieve their business goals.
The first step was to identify exactly what the customers in the vehicle rental industry were searching for and to plan a means to deliver this to them in an intuitive yet attractive interface on their new website. Alongside this, we planned a marketing strategy to develop new area pages to target their core locations across the West Midlands to further build their customer base.
Our website design company in Birmingham also redeveloped the booking process on the site to ensure a clear, consistent flow through the user journey, making sure all relevant information was requested in a simple, step-by-step process, without compromising on the end user experience.
The fully optimised web design and continued marketing efforts have resulted in Terminus achieving almost 100 highly ranked keywords across their core areas, as well as a higher conversion rate thanks to the new and improved website design.
Our expert marketing strategy has contributed to the continuously improving success of the company ever since the launch, helping to solidify the place of Terminus Contract Hire as the definitive provider of vehicle rentals in the Wolverhampton area – So it’s no wonder the phones don’t stop ringing!