Despite having a recently designed website, ISL found that they were receiving hardly any leads from it. A closer look found that there was little planning and research done to inform the design, which lead to a buggy, problem-laden website, having no effect on their target audience. Also, there was no effort to optimise the site for search engine results, to get those top spot rankings.
The journey started with effective user journey analysis which highlighted the initial concern that target users wanted to find reliable waste removal solutions for their business, at a good value for money. From this, we decided additional information was required to inform users of the services to help them achieve this goal as well as adding to ISL’s trustworthiness and reputation in the waste management industry locally. We added a FAQ section for each service to ensure users had no reason not to book through the newly integrated online booking system, to secure their spot with ISL!
Not only this, we ensured the content of the site was keyword-rich and optimised, to ensure this site was never missed by target customers.
Since our initial website design Birmingham and with the help of ongoing SEO work, the results are soaring for ISL! Conversion rates, impressions and the average time users are spending on the site have increased dramatically. From 0 leads to nearly 60, customers are now fighting to book their skip with ISL.
Since the launch, ISL have introduced more services to bring an increased amount of online business to them, allowing them to expand exponentially.