Gardenista
The Brief
Gardenista is a Midlands based company that sells a wide variety of gardening furniture and decor, delivering across the whole UK.
Gardenista pride themselves on offering a variety of items perfect for their customers summer garden, but failed to showcase this online due to their weak online presence.
Gardenista came to Creative Ideaz as they wanted to increase their online traffic and sales.
The Creative Solution
The first thing that we did was understand the business in detail to idenitfy USP’s that made them stand out from competitors.
In line with this, a strategic SEO marketing strategy was created target customers nationally who were looking for garden furniture to order online. We decided to target a niche market who were looking for specific products and optimised product pages which included keywords that would bring ‘quick wins’ to the site.
The Result
As a result of optimising their product landing pages, we were able to get them first page rankings for all our chosen keywords. In turn, this improved website traffic, increasing their awareness and helped to build authority. Not only this, they’re sales increased as a result!
