GA4 Migration Services

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Seamless UA to GA4 Migration for Optimal Data Tracking

On 1st July 2023, Google Universal Analytics (UA) will become obsolete, and will stop recording website data. Here at Creative Ideaz, our professional and experienced Google Analytics experts are dedicated to helping businesses switch from UA to GA4 (Google Analytics 4) the right way, ensuring you don’t lose any data or tracking information.  

The GA4 migration process is essential for businesses, as it helps them to leverage the advanced features, machine learning capabilities, and improved data modelling offered by GA4. By following a series of steps including setting up data streams, configuring data collection, and validating the step up, businesses can enjoy better insights, forecasting, and decision-making capabilities, resulting in enhanced marketing and targeting strategies.  

Read on to discover more about our GA4 migration services or contact us to chat to our team for more information.

What is the difference between UA and GA4?

Although both UA and GA4 function with the same underlying principle of helping businesses and website owners gain insights about the website’s performance, there are several distinct differences:

Data Model

UA utilises a session-based data model that primarily focuses on tracking user sessions and page views. GA4 adopts an event-based data model where it treats all user interactions as events. This shift allows GA4 to offer more granular data tracking, enabling businesses to gain better insights into user.


UA's interface relies on a pre-set hierarchy of accounts, properties, and views, with each level providing different levels of data access and configuration options. When you migrate from UA to GA4, this system is simplified and introduces a more streamlined interface where users can easily find and access the necessary data and configuration settings.


While UA has a limited number of preset reports and allows for minor customisations of these predefined reports, GA4 offers more flexibility in creating custom reports. Users can easily customise their dashboards and generate insightful reports by combining various dimensions, metrics, and filters in GA4.

Cross-platform Integration

GA4 is designed to integrate seamlessly with Google's Firebase platform, allowing for enriched data collection and analytics across web and mobile applications. This integration is not available in UA.

What does UA to GA4 Migration Mean for my Business?

GA4 boasts significant advancements and enhancements compared to its predecessor, resulting in valuable insights and an improved decision-making process for businesses. It is essential that you migrate to GA4 correctly to prevent any data or tracking information loss – and here at Creative Ideaz, we offer premium GA4 migration services to make it easy.  

Switching from UA to GA4 with Creative Ideaz offers enhanced data insights, improved data privacy, advanced machine learning capabilities, integration with Google Ads, and so much more. We are passionate about helping businesses remain competitive in the digital market, with our GA4 migration services designed to do just that.  

GA4 migration with Creative Ideaz offers:

  • Migrating from UA to GA4 with Creative Ideaz
  • Advanced analysis capabilities
  • Better user privacy and data retention
  • Enhanced event tracking
  • Improved audience segmentation
  • Machine learning and AI-powered insights
  • Greater flexibility and scalability  

Download our GA4 Migration checklist

Download our GA4 migration checklist for unmatched guidance you won’t find anywhere else.

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Our Refined UA to GA4 Process

In today's digitally driven world, keeping up with the ever-evolving landscape of marketing and analytics is crucial for businesses of all sizes. Many marketers and business professionals are eager to learn the ins and outs of the UA to GA4 migration and how to make sure they don’t get left behind.  

Here at Creative Ideaz, we offer advanced migration services that bring your business up to speed with the newest data tracking technology whilst keeping your current data safe.  

Audit the existing Google Analytics setup
Create a new Google Analytics account or property
Plan migration date and backup
Set up views and filters in the new account or property
Configure goals, conversions, and event tracking
Update tracking code on the website
Verify data collection and alignment
Update integrations and third-party tools
Notify stakeholders and prepare for post-migration analysis

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Download our GA4 Migration checklist

Download our GA4 migration checklist for unmatched guidance you won’t find anywhere else.

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Why Choose Creative Ideaz for your UA to GA4 Migration

Professional expertise and experience

We are proud to be made up of a team of enthusiastic professionals with proven expertise and years of experience working with Google Analytics, both UA and GA4. Our Google Analytics certified experts stay up to date with the latest advancements and possess an unparalleled understanding of the entire digital marketing landscape.

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Customised migration services

We tailor our work to your specific business needs. We understand every business operates differently and hence requires a unique approach to their analytics migration. Our team will assess your current analytics setup, identify your business’ goals and expectations, and craft a GA4 migration plan that aligns with your objectives.

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Ensuring data continuity

One of the significant concerns when migrating to a new analytics platform is losing historical data. Creative Ideaz prevents data loss by implementing dual tracking, ensuring that your UA data continues to be collected, while simultaneously setting up GA4. This process guarantees historical data integrity while allowing you to reap the benefits of GA4 without losing valuable insights.

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Competitive advantage

We ensure you are equipped with the essential knowledge and tools to unlock GA4's powerful features such as cross-platform tracking, predictive analytics, and improved privacy management. These capabilities enable you to have a deeper understanding of user behaviour and better tailor your marketing efforts to attract and retain customers.

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Our Services

Here at Creative Ideaz, we offer a professional and versatile range of services designed to help your business achieve online success, including:

  • Organic & Local SEO  
  • Content Strategy/Creation  
  • CRO (Conversion RateOoptimisation)
  • PR Services  
  • Marketing Strategy  
  • Customer Insights
  • Digital Transformation Strategy  
  • Website Design  
  • Web & Mobile Applications  
  • User Experience Design (UX)
  • Branding  
  • Product Development  
  • Business Automation  
  • Graphic Design

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We provide a customer-centric digital agency approach to all of our marketing projects. Find out how we can help you.

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Frequently Asked Questions

What is UA to GA4 migration?

UA to GA4 migration refers to the process of transitioning from Google Analytics' Universal Analytics (UA) platform to the newer, more advanced Google Analytics 4 (GA4) platform. This transition is essential for businesses and website owners to better understand and analyse their user data, optimise their marketing strategies, and improve their overall digital presence.

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What are the benefits of UA to GA4 migration?

The benefits of moving from UA to GA4 include:

  • Migrating from UA to GA4 with Creative Ideaz
  • Advanced analysis capabilities
  • Better user privacy and data retention
  • Enhanced event tracking
  • Improved audience segmentation
  • Machine learning and AI-powered insights
  • Greater flexibility and scalability
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How do I migrate from UA to GA4?

To migrate from UA to GA4 with Creative Ideaz, you'll need to follow a detailed procedure that ensures the accurate transfer of your data while leveraging the advanced features offered by GA4. Creative Ideaz can guide you through this process, incorporating the latest tools and strategies to make the migration seamless and efficient.

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How do I know if I need to migrate?

Google Universal Analytics will cease to record website data from 1st July 2023, so it is essential for you and your business that you migrate to GA4 sooner rather than later.

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I’m unsure if I have GA4, what can you do to help?

In order to check if you have GA4, our experts will examine your website or application's current Google Analytics setup to identify the configuration and tracking codes, ensuring they are up-to-date and compliant with GA4 standards.

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What are some common UA to GA4 migration issues?

Some common UA to GA4 migration issues involve data discrepancies, complex implementation and difficulties in adjusting to the new data model. Our experts here at Creative Ideaz are highly skilled and guarantee a seamless transition to GA4 to ensure your data is protected and you are equipped with the knowledge you need to move forward with GA4.

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