Embroidery Express

The Brief

Ever needed personal uniform for your work team? Embroidery Express supply just that on their e-commerce website and through our SEO Birmingham services hundreds of UK services can find them.

If you want embroidery, printing and artwork on any types of clothing from t-shirts to headwear with your custom logo, you can order so online. But the problem our client faced was that anybody who was looking for this service through search engines didn’t know of them as they weren’t visible – We had to change this!

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The Creative Solution

By doing an SEO audit on the site, Creative Ideaz, SEO company Birmingham, were able to identify issues which were holding the site back from being ranked. The team noticed duplicate content within pages, so when Google crawled the site, they flagged it as a problem and could’ve been one of the main issues for URL’s not being indexed.

Because of this, our team wrote unique keyword rich copy for each category page, as well as optimising meta titles and descriptions, ALT tags, fixing broken links, building back-links, any errors within the code and adding an SSL certificate.

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The Result

After just 2 months of SEO Birmingham on-page and off-page work, rankings started to slowly creep up and traffic started to flow onto the site. From March 2018 to today, rankings have been steadily increasing and we have been able to track what a user’s journey looks like on the site. From this we’ve built a strong keyword list that just keeps growing, with a huge nearly 800 keywords being ranked organically, they are getting an average of 248 users visit the website – If we was to just do PPC alone it would’ve cost over £200!

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