Cliff Nicholls Roofing

The Brief

Our client, Cliff Nicholls was not getting enough leads despite spending money with lead generation websites. Specialising in all things roofing for domestic properties, they were once industry leaders in the West Midlands until competitors took advantage of the lack of online presence.  

Of course, Creative Ideaz knew exactly what to do to generate customers through the website.

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The Creative Solution

We re-built the website to speak to the target audience we identified. After market research as well as interviewing real-life people interested in the clients’ service, we knew important needs and pain-points to include on the new website.  

Not only this, but our SEO team optimised all of the landing pages so that users looking for this service in their local area would find it easily. Especially because roof repairs need to be done in an emergency, we made sure customers knew this, as well as all their other USP’s that gave them the advantage over competitors.

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The Result

After just one month after implementing on-page and off-page changes our client received the highest organic ranking they’ve ever had! Our web design and SEO service Birmingham gained Cliff Nicholls over 400 user sessions within 2-3 months, and just under half of them enquired for a service through the website and by phone call.

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