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Kirien Sangha, Search Engine Marketing, Social Media, Uncategorised

SEO marketing can be a confusing topic and it’s made worse with the amount of terrible information on the web. But we’re here to change all of that.

What’s the problem?

Our clients approach us and say, ‘We’ve heard that we just need regular content,’ but are frustrated that their SEO efforts haven’t succeeded. How many times have you read that ‘interlinking is key’, but been left thinking, what on earth is that? And don’t even get us started on ‘keyword stuffing’. We want to wave a magical wand to erase all of the low-quality ‘expert’ advice on the internet. But since we live in the real world, we decided to write this post. This is the guide that we wish someone had handed to us when we first began working with SEO.

What is SEO?

In our humble opinion, we think SEO comes down to 3 core principles:
1) Be heard — you must stand out among your competitors.
2) Understand customer needs and behaviour — know your customers’ pain points and what they want from you.
3) Create high quality content — produce content that outperforms anything else in your niche to establish yourself as an industry authority.

We’ve created this super-actionable list of 20 SEO marketing techniques that are tried and tested by us. For each of these points, we’ve provided you with clear examples that you can apply to your own SEO marketing. You can use the quality advice contained in this guide to kick-start your SEO efforts, or give your existing SEO marketing efforts a boost. If you apply just a few of these techniques to your website, you’ll see positive changes in your SEO rankings. Whether you know nothing about SEO, are just getting started, or are an SEO pro, we’re sure you’ll find something valuable in this guide.

Download these 20 tips as a PDF. Easily save it on your computer for a quick reference or print it out for your SEO or Content Manager.

write content for your audienceWell, let’s get started:

#1. SEO is just about publishing regular content on your website, right?

WRONG! When we hear this advice we want to bang our hands on the table — repeatedly. It’s about having content that your audience wants to read. Never make the mistake of going past market re-search and not asking your customers about their pain points. Let’s take an example. Do you sell school lockers to local primary schools? Your first instinct may be to write content about how affordable your lockers are compared to the competition. But is this the biggest pain point the headteacher is facing? Maybe it’s the delivery process that’s more important. The head teacher wants to know how long it will take. So it makes more sense to write a blog post around these pain points. A good way to find this out is asking your sales team customer’s most common questions. This is something echoed by Kayako’s Content Marketing Manager, Adam Rogers.

Always put the reader at the heart of whatever keyword you’re ranking for. Why would they be interested in this? Why is your page, service, or blog any better to what’s currently there? When you match your keyword with powerful content and SEO best practices, that’s how to really rank in Google.

#2. Make your YouTube videos into mini blog posts.

This tip comes from Backlinko and our favourite SEO guy, Brian Dean:

I don’t need to tell you that YouTube video results are dominating Google’s first page. And considering that Google owns the popular video site, it’s a trend that’s not likely to change anytime soon.

Did you know there’s a simple technique that can get your YouTube videos to rank higher for competitive keywords in both YouTube and Google? If you’ve taken the time to create a video but haven’t included at least 200 word description in your videos, you’re missing out! This is major real estate. Remember that Google can’t watch or listen to your video. They rely on your video description for you to tell them what it’s about. Not only does this let you rank better for your targeted keyword but it also ranks you better for your long tail keywords. seo marketing checklistYou’ll see in the above example that the lifestyle channel called The Alternative Daily makes sure they have clear descriptions in their YouTube videos.

#3. Provide longer posts — 1000 words minimum

There’s a lot of evidence to show that longer posts crush 200-300 word articles. It shows Google that you’re providing in-depth information in your subject area. Note: longer posts don’t mean boring! The point is that you want to provide so much valuable information that the user spends more time on your page. This sends a strong signal to Google that what you’re sharing is important. Look at your industry, most posts lack depth. Most blog posts tell you why you need to do something without explaining how. Maybe you can fill this gap in your niche?

#4. Provide something different to what your competition is doing

I know we just spoke about providing longer posts of high quality content when most people are producing 300-400 word pieces. But you need to show that you’re better than your competition. What do we mean? Emil Shour is the content marketing manager at Snack Nation. He created the hugely successful post titled: 121 Creative Ways to Reward Employees – The Ultimate List When the competition were putting together 8 or 20 tips for employee wellness Emil went all out, he gave 121 examples. Here’s what he says about effective SEO marketing:

“When we created the 121 employee wellness ideas post, I noticed that most people in our industry were writing thin, short-form content. So our strategy was to put together long-form and more detailed content.

However, if other people we’re creating long-form content, I would have thought about creating more visual content (videos or infographics). I think being different has really been the “secret” behind the success of our content strategy.” Emil Shour

#5. SEO Friendly URLs

Clean up those ugly URLs and make them SEO Friendly Sometimes when you publish a blog post the url can look like this: But it needs to look like this: Why? This goes back to been user friendly. It makes it easier for your users to know what the blog post is about.

#6. Optimise your images using ALT tags that include your keywords

Google doesn’t see images, it reads the tags that appear over the images. Let’s look at how the team at the Ultimate Paleo Guide do this. They’ve chosen to share a recipe for a Tropical Fruit Salad, and they’ve made sure that when a user puts their cursor over the image, it’s tagged with their keyword “tropical fruit salad.” If you’re unsure how to do this ask your agency or whoever built your website and blogging platform. on-page seo image optimisationUse variations of your keywords to tag your images. Other version of the keywords, tropical fruit salad could be: Fresh fruit salad Tropical salad 5 minute tropical salad

#7. Internal linking

Link blog posts to each other. Make sure you link new posts to older posts. This is an easy thing to do and it’s likely that your blog posts relate to previous blog posts that you’ve wrote. With several parents to young children in the office, our team often visits A Mother Far From Home which is a blog all about how to handle the busy life of being a parent. Interlinking is done extremely well on this website. Just look at this example here You can see that within the first two sentences, the author has linked content to previous blog posts that she wrote.

#8. Keyword frequency – mention your keyword at least a few times throughout your blog postseo interlinking

Tread with caution here, though. Too many people make their content spammy. In an instant you can go from having an effective SEO strategy to been like every other blog post that someone clicks off. Not to mention that Google will penalise you. Here’s our suggestion:

  • Mention your keyword in your title
  • In the opening paragraph
  • A few times in your text

#9. Focus on user experience

Does a user want to read a block of text or are you more likely to read a post that has beautiful images and infographics and headers? The answer is obvious. Why put in this effort? You want the user to stay on your page, Google notices the dwell time and responds to it. A nicely designed website is more likely to get the users to stay on your page. Don’t know how to design your blog post? Most people don’t. But this is a major advantage you need to capitalise on. Ask your agency if they design blog posts. If you don’t work with an agency contact a freelancer using UpWork or by doing a LinkedIn search. Let’s look at someone who does this amazingly well. It’s a blog post by Michael Patterson on Peg Fitzpatrick’s website. I mean just look at the visuals here:- user experience for seo   You’re glued to the website. This is one that’s been done exceptionally well and it needs to be that good.

#10. Ensure your website loads quickly

Speed — or lack of speed — is a killer. It’s estimated that the majority of internet users expect websites to load in 2 seconds and if it doesn’t, they go to a website that does. Make sure you’re using a solid hosting provider. It’s as simple as that. The following advice comes from Minuca Elena who is known for expert roundups.

“Having a site which loads quickly is very important as it affects two parameters, website visitors and Google.

If your website is slow, visitors will leave your site as it is a poor experience and if your site is slow, Google will rank your site lower than other sites in its search listing. One easy solution is to convert your pages to AMP pages which is really very fast and can give amazing results.”

#11. Sprinkle your keywords in your heading and title tags not just your blog copy

Look at your on-page SEO. Erik Emanuelli tells us:

“Basically, you want to optimize your content for specific keywords. This includes adding your keywords in the URL of your page, in the title, at beginning and within the content in a certain percentage, in the images, in the H2, H3, etc.”on page seo strategy

Remember to use variations of your keywords. Let’s say that you’re targeting “steel doors” You can use variations of this keywords such as: strong steel doors blue steel doors Steel doors for small businesses

#12. Give away free things  that your users find valuable

We’re taking our own medicine here because you can download this guide for free. Any company, and we mean ANY company can produce high quality content that their customers want to read. The simplest way is creating an eBook and offering it to your users. A security firm? Well how about “20 ways to keep your office secure”? Do you sell curtains online? You could provide an eBook titled “How to take care of your curtains with this 1 handy tip.” Providing personalised printed t-shirts? How about “The 60 most iconic printed t-shirts of 2015”? Let’s take an example from: WTF professor As soon as you land on his website you see: He gives you 3 different documents you can download that are completely FREE and super helpful to his target market. Here’s what the site owner Tom Miller says about his strategy:-

“Because my site is targeted at college students in math, science, and engineering, a big part of my strategy for converting visitors into new email subscribers has been to create short 1-page pdf’s of the problem solutions and study strategies I write about on the blog.”

on page search engine marketingAt this point a lot of people tell us that they don’t have time to do things like this. Producing high quality content does take a lot of time. You want to produce something better than the competition and this takes hours of effort. But again you want to show you’re better than your competition.

#13. Invest in good copywriting

At most offices, the blog writing is outsourced to the new intern. This is one of the worse mistakes. You need to make your content worthwhile and something that you’d want to read. Here are some fantastic resources to get your writing up to mark. 10 Ways to Write Damn Good Copy The 3 parts to a remarkable blog post Ogilvy on Advertising If you don’t have the time to learn reach out to a content marketing agency and ask them to write the copy for you. A few pieces of high quality content that speaks to your audience is more important than hundreds of pieces of content that mean nothing.

#14. Set up your Social Media channels

If you still think Social Media isn’t important you’ve probably already been left behind. social media for SEO But don’t just take it from us, Sam Hurley is ranked the #1 Digital Marketing Expert in the world and this is what he says about social media:

“It’s all about relationships. Social Media is your gateway to building strong connections and *must* be a component of any digital marketing strategy today.

Connections lead to backlinks, mentions, interviews and guest posts which consequently aid SEO…which then in turn, provides clientele and/or sales! Do not underestimate the power of social as a key driver of business.

Check out the backlinks I’ve acquired to my completely unfinished, one-page website. It’s all been achieved through Social Media…”

The point is that companies shouldn’t just focus on Google as their search engine forum they need to look at social media platforms too. When someone searches for you on social media make sure it’s super easy to identify who you are. It should be clear that you’re page is the official page. How? At a minimum, do the following

  • Have the same contact details across your website and all of your social media channels
  • Make sure you have consistent brand images across Facebook, Google+, Instagram etc.
  • Fill our the “About Us” section and include your keywords
  • Post content users will find interesting

#15. Put your keyword in the title & make it catchy

If your keywords are make extra money, put that into the title. But make sure it’s something exciting like 50 simple ways to make extra money There’s no doubt that your title is the key piece of your blog. It’s your first chance to grab your reader’s attention. Here’s some examples of headlines we love: 37 Reasons You Should Never Visit Serbia Serbia isn’t exactly the place you have on the top of your holiday list. What is there even to do there? Is it like a real country? The authors of this post know you’re thinking this and play into it. And then you click on it. How to tour the U.S.A. for £35 a week If we’re going to reference amazing headlines how we can ignore the king that is Mr. David Ogilvy? When he wrote this title he knew that Europeans had an exaggerated outlook on how expensive it was to visit America. This headline is ultra specific, it answers their pain point with a solution and the benefit is clear – Visit American on the cheap.

#16. Get rid of your broken links and 404 pages

No one wants to click on a link and find out that the page is dead. Prune your website! Jeff Bullas tells us

“Search engines consider a large number of broken links as a signal of an old, neglected site and this can impact your SEO ranking.”

Don’t have time to go through every single page on your website to find broken links? Neither do we, here’s a handy website that does it for you — W3C Link Checker Get deleting.

#17. Make sure your website is mobile friendly

mobile friendly website You only need to look around you to see how many people are on their smartphones. With this in mind, you should absolutely make sure that when you design your website it’s mobile-friendly. What does that mean? It means that your website should load and display correctly on a mobile device so that visitors can have the best user experience. Unfortunately, too many websites look distorted when you view it between desktop computers, tablets and smartphones. It’s one investment you can’t afford NOT to make.

#18. Include meta descriptions

Your meta description is the snippet of text that will appear beneath your title in search engine results. Let’s look at an example, if you search “curing tennis elbow” on Google, on the results that show you will see the keywords “tennis elbow” appear in the description. Notice how Google puts the key word in bold text. Therefore it makes sense to work your keywords into the meta description text.Include your keywords in meta descriptions

#19. Have a Google Listing

This allows customers to review your company directly on Google. It also lets customers find out where you are, show your opening times, contact details, and it lets them know you’re a real person The point is, if Google knows you’re real, people will know you’re real. Go to Google and type in “google my business”to get started. Here’s our Google listing:

#20. Connect with influencers in your niche

Part of any good SEO strategy is promoting your posts. This doesn’t happen by itself. The aim is to have content that others want to promote and link to. You need to know who the key influencers in your niche are so you can build relationships with them and let them know when you’re going to publish a new post.

tip 19 get a google listing
How do you do that?

Let’s say you own a driving school. A relevant blog post will likely be how to find the best car insurance. Go to Google and search “tips for finding cheap car insurance.”Here you’ll have a list of the most popular articles on this topic. Add these websites and bloggers into an excel sheet and note their contact details so you can connect with them and let them know when you publish your post.


No matter what sector you’re in and no matter the size of your business, you will benefit massively from an effective SEO strategy. SEO is a vital part of building your brand, attracting new leads and making more sales. Many of the best SEO strategies are done by companies who want to provide the very best information to their audience, information that will genuinely help them. We urge you to take this approach, too. Now it’s your turn. What strategies are you going to implement?


Kirien Sangha works in the digital marketing team at Creative Ideaz. If you have any questions at all about this article you can email him on or tweet on @kirien89. If you found any use in this article, we’d love it if you could share it.


One of the best known platforms for professional marketing, LinkedIn has proved to be an outstanding 277% better at lead generation compared to its peers, Facebook and Twitter. As of now, LinkedIn boasts of more than 2 million organisations and 200 million users, spread across 200 countries, ranging from home grown SMEs to large multinational, multicultural conglomerates. These statistics should not be surprising, since LinkedIn is one of the best open platforms for collaboration with internal marketing and IT teams, external customers and partners across industries, roles, organisations and functions. Imagine you had to reach out to some of the leading experts in your industry to get an insight into their perspectives on market trends and recent innovations – in real life, your scope would be restricted to your organisation, your college mates, your family and friends to get connected to such kind of people. With LinkedIn, you can get connected to the who’s who of your industry and also expect positive responses from them. Another advantage of this online networking platform is that it is one of the most effective mediums for you to clarify what you and your company offer as a product or service. Your website will always have relevant information, but the disadvantage there is that it is not updated so often. With LinkedIn, you can provide updates on a more regular frequency keeping all stakeholders informed on the most recent developments that are going on in the organization.


The golden rules for organizations to follow are:
  1. Your company page: Everything on this page goes into building the image that your organisation showcases to the world. Smart organisations take time and effort in optimising their LinkedIn pages. The main thing is to ensure that the page has maximum ‘Buyer Appeal’. For this, the company description needs to focus on your product offerings and services and the market segments you cater to. You can use the ‘Specialities’ section to elaborate with the key words that are best suited for your organisation. 41% of IT buyers indicate that most organisations have content that is too generic. Hence finding out the areas that are niche to your line of work, and focusing on those will help your organisation stand out amongst the crowd.
  2. Highlight data points: There are two kinds of data. The first kind is full of detail, gives research insights and goes overboard in trying to explain concepts and scenarios. This kind of data is more suited for learning platforms that are looking to educate users. The second kind, which is more suitable for LinkedIn, focuses on actionable data – clear, simple and crisp – one that enables readers to take the next step of action towards continuing engagement with you.
And for individuals, the priority items are:
  1. Photograph: Including your personal photograph is an essential element for effectively using LinkedIn. This shows to the world that you are a real person, working in a legitimate manner. It eliminates any doubt.
  2. Avoid noise: Whatever you do, make sure you do not repeatedly share posts by others just to create activity around your page. This is done by many when they do not have enough to show for themselves – and hence the posting and sharing technique to remind people that you are still alive. However, assuming that you are a legitimate person in a legitimate profession, there are bound to be many more original and relevant insights that you can share with your followers – because, believe it or not – the truth is that they are following you to get to really know you.
So the trick is to be active and aligned, and LinkedIn can surely connect you and your organisation to incredible opportunities that otherwise would have been difficult to generate. For starting a professional marketing campaign using LinkedIn, do get in touch with the expert team at CreativeIdeaz today.

The first time that a social media campaign is created, there is loads of excitement, fun and the feeling of having discovered a gold mine free of cost! As time goes by, reality sets in and the importance of planning and evaluating your social activities comes into play. Yes, all of us know the key to a great social campaign – be responsive, interactive and engage your customers well. And what happens when you stop being responsive? Here are some statistics on how social media can create heaven or hell for you depending on how careful or careless you are in your attitude towards it. CUSTOMER SERVICE:

  7 out of 8 social messages do not get answered within a period of 72 hours   Customer service teams respond to 1 in 8 emails immediately   88% of genuine customer calls go unanswered

If this sounds like something that could happen (or is happening) in your organization then be prepared to pull your socks up. FIRST THINGS FIRST – INVEST IN YOUR TEAM The solution to avoiding delays in responses? Invest before you dive in. Have a team ready, have the right tools ready so that you can tackle real time situations in the best of ways. Integrating social media solutions with customer service tools such as UserVoice and Zendesk ensures that you are on top of the game at all times and are really tuned in with your customers. HANDLING COMPLAINTS: Consider this situation –  A photographer once put up a picture of Barbara Streisand’s lavish mansion in Malibu on a social network. This didn’t go well with the celebrity singer who reacted in an aggressive manner and did all that could be done to suppress the publicity of the pictures. What followed is now famously known as the Streisand Effect. The very pictures that were being suppressed were distributed even more and landed up on websites, coffee mugs and even T-shirts. The lesson – negligence or defence to public criticism or expression can put you on a back foot forever. The solution – Get a PR team ready upfront and be prepared to deal with any kind of feedback from customers. Being polite and responsive will win you the battle even before it starts. For the best of solutions on engaging with your customers through social media, get in touch with the experts at Creative Ideaz today. References: Forbes, Sprout Social

Content marketers are slowly waking up to the power of the niche platforms on social media. Niche social platforms? Yes – for those willing to look at life outside of Facebook, LinkedIn and Pinterest, here is a list of some niche social media platforms that are surely worth exploring: But first, a note of caution: Businesses are already tapping into these platforms for reaching out to potential customers. However, by and large, most marketers are still unconvinced. Whether it is concern for brand reputation or preconceived notions about what will work for their business, they are waiting on the edge, until these platforms take off due to mass appeal. Therefore, the ones who are bold enough to venture into this area have in front of them an ocean of unexplored opportunities and could very well be rewarded with a surprise pot of gold along the way. A brilliant platform for those brands that are out there to make a difference to people’s lives. Care2 was founded in 1998 with a single minded mission for ‘Making the World A Better Place’. Today, this social network is proud to have 30 million citizens actively engaged in national and international social causes. This leading site for petitions receives on an average 8.2 million visitors monthly and has generated more than 24 million signatures in the last one year. If your brand is in publishing, or has apps or products focused on the literary customer, this is one social network you want to be on! Goodreads connects passionate readers and authors from the world over. With features like online catalogues, book ratings, reviews and recommendations, the GoodReads owners ensure that its community of over 25 million people are more than satisfied with the services they offer through the site.
  • 3. Quora:
An amazing community that has a reputation for being one of the simplest and yet effective platforms that connects real, authentic people asking and answering genuine questions. Based on the philosophy of sharing, this is a great place for individuals and businesses to establish themselves as experts in their areas of interests. This great tool claims to have over 800,000 unique visitors each month. One start-up company has been quoted to state that, “Our referral traffic from Quora grew an impressive 3x between February and April!” From BlogHer (focused on women) and ParentsConnect (parents!) to Ozmosis (health care) and Raptr (gamers), there is a niche out there for everyone. For some wonderful ways to reach out to target audiences and reach out to newer markets, do get in touch with the awesome team at Creative Ideaz today. References: Social Media Examiner   Convert With Content

When OnePlus was launching its new mobile handset, it was looking for a marketing strategy that would take it to the big league of smart-phone players such as Apple, Samsung and Motorola. Knowing that an all out global media campaign required vast amount of capital, OnePlus decided to break the boundaries and do something different. In a revolutionary marketing campaign, OnePlus received a phenomenal boost in sales revenues and brand recognition. What were the path breaking media strategies that this brave organization adopted? Niche Audience: The makers of this phone were clear that there was a distinct audience that would find significant value in this product. The marketing strategy was then targeted solely to this genre of people using the most creative of ways. For example, in order to reach out to this target audience, an alliance was formed with Cyanogen Inc., a group that has some of the most elitist custom ROM developers for the android platform. Using Word Power: In a cost effective move, the company maximized the used of online technology publications such as Engadget, Android Authority, Tech Crunch and GSM Arena by creating product based articles and viral news that spread rapidly on social networks. Given the buzz that was created, even renowned publications like Forbes, Telegraph, The Verge and CNET started researching about the phone and announced it as one of the recommended phones for 2014. Creating Exclusivity: The ‘being exclusive’ is a territory that a select few can operate in. Having already established an excellent distribution channel, One Plus was in a zone where it could now take the next risk of going exclusive. It decided to sell the phone using an invite-only strategy, immediately creating hype and a premium on availability. They hit a home run with this approach, and won the respect and appreciation of the tech geeks around the world. The other, and probably one of the most outstanding benefits of this strategy was that there was no unnecessary pressure on manufacturing that gets created during peak demands. Product quality standards could be easily maintained as customers were now willing to wait until the product was ready for shipment. Key Takeaways: The success of this kind of digital marketing can be substantiated by the astounding statistics of 25.6M visits in December 2014, one year after the official launch of the website. The flipside of this campaign: Responding to customer feedback and queries real-time across multiple social media channels. The company was just not prepared to deal with the torrent of inputs that came pouring in all together. Given that there are always unforeseen challenges in new ventures, it still does not take away from them the glory of being pioneers in creating new avenues in the world of digital marketing. If you too are looking for new ways to market and brand your products and services, then the marketing experts at CreativeIdeaz are waiting to hear from you!

Bill Gates once said, “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” For those who are confident of having mastered the foundation of online marketing, it’s time to take the next step towards automation. Automation techniques have known to bring about as much as 50% increase in productivity, saving you precious time and resources for the more creative fun parts at work. In addition to enhancing efficiency, the advantage of creating real time content is a key feature that is greatly valued by content marketers today. Here is an interesting tool that can serve as a useful aid for those who are ready to jump on the automation band wagon. If This Then That (IFTTT) is a fantastic platform for social media integration that allows you to connect multiple applications seamlessly. All you need to do is enlist all the applications you are interested in automating along with the recipe for what you would like the tool to do for you. Once that is done, Voila! You can sit back and relax and keep your focus on generating more innovative and relevant content. A few examples on the automation possibilities with IFTTT are:

Live Tweeting: How easy life would be if you could tweet interesting articles immediately as soon as they are released. With IFTTT, you could create a recipe that looks out for content with certain phrase or tag that you are interested in from sources that you identify. Once a match is found, the article can directly be tweeted from your twitter account without any manual intervention. If you would like to review or comment on the article before publishing it then the content can be saved in a buffer for you to take appropriate action when ready.

Image Collecting: If you are particular on combining great visuals with your content, a lot of time that you spend looking for and organizing images can be saved by creating a simple recipe on IFTTT. For example, your recipe could be for selecting images with a certain hashtag and copying them into a predefined Dropbox folder. When you start writing for a certain topic, you will have a ready to use image collection to go along with the content.

• Real Time Alerts: A fashion house once wanted to publish content based on the weather forecast in their target regions. A great way for automating their work was to create an email or SMS alert for a given weather condition. For example, if you get an alert saying that it is going to rain tomorrow in London, you could create content relevant to the news giving additional value to your customers.

Think about it. If you do fall in the category of businesses that are looking to magnify operational efficiencies, then Creative Ideaz can help open up a whole new world of productive possibilities. References: Content Marketing Institute