Why You Should Optimise Your Website Performance!

Tuesday, July 30, 2019
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Blog by Dan
Dan Wilkinson
Why you need to optimise your website performance

How will Optimising my Website Performance Help My Online Business?

There are a variety of ways in which you can improve your online business such as updating your keywords, improving your SEO or enhancing your conversion rate optimisation.

However, an even easier way for your website to be crawled and ranked by Google is to just simply conduct website performance optimisation.

There could be many factors affecting website performance. here are many quick solutions for this.

How to Speed Up Website Performance?

Optimise Images for SEO

One of the simplest ways to improve your speed is by optimising your images before putting it onto your site. By using online websites such as ‘Optimizilla’, you will be one step closer to having a speedier website. The best image optimiser WordPress is plugins such as ‘Autoptimize’.

Minimize Code on Your Site

Especially if you have a WordPress site, there are so many options to use plugins or a backend editor to edit the design of a site. This gives you the option to reduce using CSS and HTML in your website reducing the time it takes to load a page.

Enable Browser Caching

If you enable browsing cache, when a user visits your site again, it will load faster for them because the files have been saved.

Be Mobile Friendly

Especially in the modern-day, an increasing amount of people are searching on the go - So make sure they have a reason to stay on your site. If it’s not user-friendly Google could give you a ranking penalty. This will lower the rankings of your site and will not be as visible to a wide audience.

Clear Junk

Any unused images, video, plugins, pages should be cleared from your site. The more files you keep the heavier your website will become taking longer for each page to load.

How to Check Website Speed and Performance?

Make sure you do a website performance test. You can use several website performance services, such as ‘GTMetrix’ or ‘Page Speed Insights’, to see how well your website is performing and where the issue is that is slowing your site.

Should I Optimise my Website?

YES - The answer is always yes.

Not only will it be more user friendly and more likely to keep a user on the site, but it will also improve your ranking in Google. If you have optimised your performance, used the right keywords and improved your SEO, there is a higher chance of your website getting more and more impressions.

Can you use KPI’s to Measure Website Performance?

Another way to optimise your website is by keeping track of your goals by using appropriate Key Performance Indicators (KPI). This way, you can save a lot of time by using KPIs to measure website performance as well. With quantifiable data, you will be able to identify what features are generating most business and which aren’t.

For example, to speed up a WordPress e-commerce website, if 80% of your customers are calling to enquire rather than filling out your online form, it may be best to reduce the number of forms on your site. Instead, promote your phone number wherever you can as this appears to be the preferred option for your target audience.

Once you know what your main goals are, it will be easier to determine which KPIs will be most suitable for your business. Always optimise your site to the fullest. Just remember, the happier your users are, the more likely they are likely to convert business on your site.

Need a Little Help?

Wondering if you could get penalised by Google for your website performance?

Contact us today for more information on how we could help you improve your website performance and how to optimise images for SEO.

Post Update: Thursday, 24 November 2022

In 2022, optimising your website to drive sales and grow your business is more important than ever. This is due to several critical factors, including the increasing competition in the online space, the growing importance of search engines like Google in driving traffic and purchases, and the significant impact that poor website design and performance can have on sales.

Some of the key statistics related to why it is so important to optimise your website in 2022 include:

  • According to recent research, 73% of online shoppers are less likely to purchase from a poorly designed website or hard to navigate.
  • A recent study also found that over 40% of consumers have abandoned a purchase due to poor website performance or design.

Clearly, in 2022, businesses must optimise their websites to drive sales and succeed in the online marketplace. Whether through improving site performance and design, focusing on search engine optimisation strategies, or using other methods, businesses must take action now in order to stay ahead of the competition and capture the attention of potential customers.

Thursday, 16 July 2020

Optimising the website is integral to ensuring that the people on your website are able to easily navigate and use the website regardless of whether they are on their mobile device or laptop.  

So what can you do that you may not be doing already?

You can optimise your website for specific audience, so what do we mean? A mobile user will not want to scroll too far to find what they are looking for so ensuring that you have easy sections that take users to the right section in the fastest time will be beneficial.

You can also look into how to use existing traffic to help you, look into where people spend the most and least amount of time. Compare and see how you can update and implement changes to decrease traffic jumping off the site before completing a goal.  

For website and SEO audit contact us so that we can help your business achieve its goals https://www.creativeideaz.co.uk/contact-us

Dan Wilkinson

Head of Design @ Creative Ideaz