Why is Content Marketing Important and Does it Work?

Monday, February 6, 2023
Posted By
Blog by Lucy
Lucy Benson

Building a business is so much more than just developing a product or service, and anyone who’s ever set one up will tell you this. A business may start with a seed of an idea, but in order to keep it going it needs to be fed and nurtured.

Content marketing is one of the key elements to ensuring your business grows, but getting it right takes time and know-how. In this article, we will cover -

  • What is content marketing
  • Examples of successful content marketing
  • How to create a successful content marketing strategy

What is Content Marketing?

Content marketing is what helps connect you (the business) to your customers. It gives you a space where you can reach out and engage with your target audience, and in turn, it allows you to help build trust, develop your tone of voice (TOV), promote your brand/business, answer questions your customers may have, and most importantly of all, help you to generate leads.

Content marketing is the place where you get to present your business how you’d like it to be presented. Whether that’s fresh, fun, and funky, or corporate, conservative, and collected, with content marketing, you choose the you to put forward.

Why is Content Marketing Important?

There are multiple reasons why developing a content marketing strategy is important to a successful business. The main reasons are -

  1. Content marketing helps to boost traffic to your website
  1. You’re able to develop your brand’s personality and tone of voice
  1. It helps to improve conversion rates
  1. You can present your brand as an authority
  1. Gain trust
  1. Connect and bond with your audience
  1. It will feed your social media channels and PR campaigns too

Content marketing can be done by you, in-house, or you can hire a digital marketing agency to sort out your content marketing services for you.

What is Content Marketing: Examples

So, now you know why content marketing is seriously vital to your business, it’s time to take a look at some standout examples of this strand of marketing. Does content marketing work? It certainly does for these guys...

  • Duolingo’s TikTok - who knew a big green owl mascot that belongs to a language learning app could be so funny? No one – until the Duolingo owl was unleashed on TikTok. Like the bio at the top of the page says, this is ‘just an owl tryna vibe’. The content here is daft and funny, and its cheeky vibe has done wonders for its profile. The result is that audience engagement has increased and the brand has become more loved
  • Colgate’s Oral Health resource pages – sometimes content marketing doesn’t need to be a major laugh. Sometimes it just needs to be super useful. That’s exactly what you get when you check out Colgate’s Oral Health pages. Split into life stages such as Infant and Toddler/Infant and Kids/Teenager/Adult, these pages are designed to help you with specific dental problems you may be encountering. This is an example of helpful content marketing that presents the brand as an authority on its subject matter. This, in turn, breeds customer trust
  • Canva’s Design Challenge – Canva is an awesome tool for content creators everywhere. You can design web pages, newsletters, invites – whatever you fancy – on its cool, easy-to-use website. And to lure you in even more, it now runs its regular #CanvaDesignChallenge. Cool prizes are up for grabs, and it’s a whole lot of fun too. This challenge helps keep customers engaged, connected, and using the website so that it’s always firmly rooted in the customers’ minds

All of these content marketing examples have helped to give these businesses serious competitive advantage over their market competitors.

How to Develop a Content Marketing Strategy

If you’re wondering, ‘what is a content marketing strategy’, and how do you develop one we’re here to tell you. A content marketing strategy is a process that you put in place which ensures you increase audience engagement and interaction with your brand/business. If you’ve been looking for ways for how to drive traffic to your website, content marketing is it. By creating awesome content such as -

  • Videos
  • Tutorials
  • Blog posts
  • Podcasts
  • Social media posts

You can help to drive traffic to your website, increase brand awareness, and ensure your business stays at the forefront of your customers’ minds.

Developing a strategy that works for you can be quite an intensive process, and unfortunately doesn’t just involve deciding to post a blog on a certain date, or making a video and hoping it goes viral. Specialist content marketing agencies work hard to develop strategies that work for their clients, and they take many things into consideration. If you decide to work on your own content marketing strategy you will need to look at things such as -

  • What goals you want to establish
  • Who the audience is you’re hoping to reach
  • Take time to research your key competition
  • Conduct keyword research
  • Take a look at your current content and see if it fits with the direction you want to move in
  • Plan the content you want to make
  • Schedule your content
  • Create it and get it out there

As you can see, content marketing isn’t a straightforward one-size-fits-all format. The type of content marketing that works for one business, won’t necessarily work for another, and so on. If developing a content marketing strategy seems like too tricky a task, fortunately there will be a content marketing agency that can help.

Talk to the Content Marketing Specialists

Do you want an award-winning digital marketing agency to take your business to the next level? Would you like content marketing devised and created so that it’s absolutely right for your brand? If the answer’s ‘yes’, then please get in touch with us, at Creative Ideaz.

From research right through to impeccable digital design services, our process is thorough. Get in touch with us today to see how we can help boost customer engagement, create brand loyalty, and develop your tone of voice – along with so much more! We look forward to helping build your brand and delivering the results you deserve.

Lucy Benson

SEO Executive @ Creative Ideaz