Are you looking to increase website traffic, gain more leads and customers for your business, or even just make sure that your website appears on the first page of Google searches? If so, then you have likely heard about technical on-page SEO – but do you know the significance of what it is and how critical it is for growth?
In this blog post, we will explore all aspects of technical SEO; from the basics of why it's important to supercharged strategies to dramatically boost your search engine rankings. So, if optimising your online presence while building a solid foundation for success sounds like something that interests you, read on to find out more.
Technical on-page SEO is the optimisation of a website’s structure, content and code in order to improve its visibility on search engine results pages (SERPs). A technical SEO service involves the optimisation of elements like HTML tags, meta tags, header tags, image tags and other internal site elements.
The primary goal of technical SEO is to ensure that search engines can easily understand and index a website’s content. By improving these aspects of website design, a technical SEO agency helps increase the overall visibility of a website. This can help attract more visitors and potential customers who are searching for related topics or products.
Wondering what is the difference between technical SEO and on-page SEO? Unlike traditional on-page SEO which focuses mainly on creating content that is attractive to readers, a technical SEO strategy takes into consideration how search engine robots will interpret your website’s content.
Technical SEO services offer many brand awareness-boosting benefits to help improve the visibility of your business, offering factors like:
Optimising page speed is an essential feature of a technical SEO checklist and can help increase website performance by reducing page loading time. This helps improve the user experience and allows search engines to crawl your website faster. Faster page speeds will also help you rank higher in organic search results as Google considers page speed when ranking websites.
By optimising HTML code, you can improve how content is displayed on different devices such as mobile phones or tablets, providing users with a better overall experience when accessing your website, no matter the device they use. Additionally, organising content into headings and subheadings provides users with an easier way to skim through information quickly, making it more user friendly.
Improving HTML elements like H1 tags for titles, meta descriptions, alt tags for images, etc., can help search engines crawl your website properly and index your webpages accordingly. This also gives you more control over how search engine robots interpret your website which makes it easier to target specific keywords or topics you want to rank for.
There are many different tactics you can use to implement technical SEO for your website, including:
Tracking and analysing your technical SEO performance is an important step in helping you understand the effectiveness of the techniques you are using to improve your website’s visibility. This can be done by utilising various tools, including:
Google Analytics is a free tool which allows you to track the performance of your website over time. It helps you understand user engagement on your website by providing detailed insights into user behaviour. You can also use it to identify which channels are driving the most traffic to your site and how long users stay on each page.
SE Ranking is a paid tool which gives you an overview of your website’s organic search positions across different countries and search engines. It provides information on keyword rankings, backlinks, anchor texts, domain authority and competitor analysis. This data can help you determine which keywords are performing well so that you can focus more resources on those key phrases.
Another useful tool for tracking SEO performance, Ahrefs allows you to conduct a technical SEO audit of your website’s backlink profile and view its link strength score as well as total number of links pointing back to it from external sources. This helps provide an understanding of how popular a particular page or post is with other websites in terms of link acquisition efforts.
SEMrush provides powerful insights into keyword research, competitive analysis, technical SEO audit reports, content analysis, etc., all in one place. It also includes additional features such as analysis of competitors’ backlinks or comparison between multiple websites for ranking purposes.
Technical SEO is a powerful tool for improving your website traffic and rankings. When done well, it can dramatically increase visibility and lead to greater success for your site. The different techniques you can use to implement technical on-page SEO are varied but are essential in order to ensure optimal performance. Additionally, analysing your performance metrics and results will help you gain insight into where you can improve upon the techniques you implemented.
If you have further questions or would like guidance on how to implement this crucial component of web optimisation, please don't hesitate to get in touch with us - we're here to help!