Common SEO Mistakes & Why SEO Isn’t Working

Monday, March 7, 2022
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Blog by Lucy
Lucy Benson
Common SEO Mistake

If you’re wondering ‘why is my SEO not working?’ - you’re in the right place. In this article we will explain the top SEO mistakes and what SEO efforts you can use to try to fix them. We will cover common pitfalls such as -

  1. The keywords you are targeting are all wrong
  1. Your website is the pits
  1. Your written content is badly worded
  1. Your website doesn’t cut it on mobile platforms
  1. Your SEO strategy is non-existent

As you can see, there are heaps of ways why your SEO might not be working, so let’s jump right in and tackle them head on.

SEO Keywords

If you’re struggling with SEO issues, it could be down to the fact you’re targeting the wrong keywords. This is one of the most common SEO issues but it’s not too complicated to rectify. In order to succeed you need to understand where your business sits in relation to your competitors. Don’t pitch yourself against the major super brands, instead, you need to be looking at where you fit alongside local competitors.

By doing this you will begin to figure out how your business differs in terms of product, branding, and marketing and you should then be able to understand what keywords are the right terms for you. Start small and local, and from there you can move onto bigger things. If you’re struggling to find out what SEO keywords would work for your business, let Creative Ideaz take care of things for you.

Fix your Website

If you find your SEO not working, then perhaps it’s actually a problem that’s rooted deeper than your actual SEO. By that we mean, it could actually be your website’s fault. If you’ve chosen a cheap hosting provider you could be struggling with slow loading speeds, unresponsive elements, and even a hosting environment that’s unreliable. Then there’s the matter of the website builder you’ve used to create your website.

If you’ve chosen a cheap website builder you’re just not going to be getting top notch service. That’s because with these cheap website builders there are just so many websites out there that are unoptimised, and this results in the whole server grid being ‘laggy’ and unresponsive. It all adds up to your website coming across as slow, unprofessional, and one that’s not worth the effort engaging with, so it’s vital you sort these issues out.

Word Up

It probably comes as no surprise if you’re wondering how to fix SEO issues, that one of the biggest SEO mistakes will usually lie with your website’s content. Words are powerful, they can make people feel, think, act. If you create a website without a second thought to your written content, then you’re setting yourself up for a massive fail from the start.

If, on the other hand, you craft well written copy that entices people, holds their interest, and keeps them coming back for more – you're onto a winner. Give them information that they want, craft great copy, and you’ll be fixing one of the most common SEO mistakes. Plus, your business will come across as professional, expert, and one to trust.

Mobile Magic

According to this piece by The Circular Board, a staggering one third of shopping was carried out on a mobile device in 2021. If your website just isn’t compatible and hasn’t been optimised for use on mobile devices then you will certainly struggle with technical SEO issues. If your potential customers aren’t able to connect and interact with your website on their personal mobile devices, then it’s going to affect your website rankings.

SEO Strategy? What SEO Strategy?

If you think an SEO strategy is just chucking in a few specific keywords, then you’re sadly mistaken. SEO involves a lot more legwork than that. Therefore, an SEO strategy is a must. Yes, it will take time, but without one you’ll probably still be sat here in a year’s time, wondering why your SEO isn’t working. At least with a decent SEO strategy in place you’re working towards resolving your SEO issues. A thorough SEO strategy will focus on elements such as -

  • Analysing your business’s competition
  • Finding the right keywords and focusing on them
  • Creating well written and informative content
  • Building backlinks to your website
  • Ensuring your website pages are user friendly and easy to navigate
  • Optimising on-page elements such as title tags and meta description
  • Sorting out your website’s backend optimisation so that it’s fast to load and responsive
  • Monitoring the performance of your SEO strategy and acting accordingly

Once you’ve sorted out your SEO strategy, one of the key elements is to keep a close eye on how your website fares now this strategy is in place. That means you should be monitoring traffic, bounce rate, how many pages a visitor views when they visit, and what your click-through rate is. By keeping a close eye on these elements you should start to understand what’s working and what you could do better.

If you’d like help with your SEO strategy, let the experts at Creative Ideaz create a tailor-made plan for your business. We’ve worked wonders for scores of businesses and can do just the same for you.

Lucy Benson

SEO Executive @ Creative Ideaz