AL Medical Academy
The Brief
AL Medical Academy is run by Dr Ash Labib, an ear, nose and throat surgeon, with a wealthy of experience within aesthetics, who is now aiming to share his expertise with aspiring aesthetics professionals.
Despite the wealth of experience and knowledge, his excellent training courses were not visible online by prospective attendees due to the weak online presence.
The Creative Solution
Creative Ideaz have many years of experience in aesthetics marketing, making us the perfect partner to this client. By creating personas, we got to understand the target audience for the website, learning what they needed, wanted and what would get them to enquire.
In line with this, we updated call to actions to encourage conversion and implemented trust-building and authority-building features to mirror the experience that Dr. Ash Labib possesses.
As we knew doctors and nurses are looking for a change or upgrade in career within this field, we decided to create landing pages for each specific delegate career, in order to target their needs individually whether that was to move out of the NHS field into private or to start a aesthetics practice of their own. As well as this, we wrote creative messages that would attract users attention on the website.
The Result
AL Medical Academy have been able to see a continual and stable growth for their top keywords which has helped to increase the session length and goals completed on the site.
With helping to get AL Medical academy ranked on the 1st page for keywords such as ‘facial aesthetics training’ and ‘Botox and filler training courses’ you can imagine the traffic increase onto the site.
