Fixing the Lack of Online Booking and Live Pricing with a Dynamic Estimation System
01
What We Were Asked
The Problem
A local vehicle hire provider was losing potential customers because the website offered no way to get instant hire quotes or view real-time pricing. Without online booking or live estimates, users were forced to call or wait for manual responses—leading to high drop-off rates, slower conversions, and unnecessary workload for the team handling pricing enquiries.
02
What We Built
The Solution
One of our digital squads implemented a dynamic pricing and estimation system that connected directly to live fleet data via third-party APIs. This enabled customers to receive instant, accurate hire quotes and check real-time pricing on their own. The new system reduced dependency on manual processes and created a smooth, self-service booking journey.
03
What Changed
The Outcome
- Significant reduction in manual quote handling
- Faster booking journeys through real-time self-service tools
- Higher online conversion rates due to instant pricing visibility
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