Everyone says you are good. The web has never heard of you.
Your work is strong, but search engines, AI tools and new buyers judge you on what other reputable sites say, and right now that is very little. We earn the coverage, links and awards that turn a quiet reputation into one the whole market can see.
The review shows your coverage and link profile against your competitors, and where the quick wins are. No obligation.
3,200+ pieces of coverage
180+ news publications and magazines
2,600+ backlinks
230m+ people reached
If this is your current PR, you are invisible where it counts.
Good work alone does not build authority. These are the gaps that keep you unknown online.
- No one links to you Competitors are referenced across the web while your domain has almost no authority links, so you struggle to rank no matter how good your pages are.
- AI tools do not mention you Ask ChatGPT or Google's AI Overview for the best in your field and your name does not come up, because nothing reputable corroborates you.
- Press releases that go nowhere You have tried PR before, but it was releases sent into the void with no coverage, no links and no way to measure it.
- Awards feel out of reach You suspect you could win, but the entries never get written, so the shelf stays empty and the credibility with it.
- Reputation by word of mouth only Your name travels by referral, which is slow, and leaves you exposed when a prospect researches you online first.
- No idea what coverage is worth Even when you get a mention, nobody ties it back to authority, rankings or enquiries, so PR looks like a cost rather than an investment.
Coverage now does two jobs at once.
A good mention builds reputation with buyers, and it tells Google and AI engines you are a source worth trusting and citing. We run digital PR as a link and authority engine, with data-led campaigns and real outreach, measured on the coverage, referring domains and branded search it actually creates.
- Pieces of coverage
- Authority of linking domains
- Referring domains gained
- Branded search lift
- AI citations
- Awards won and shortlisted
Real businesses, real coverage and authority gains.
125× traffic
Reliance on print ads left the business invisible in an increasingly digital market.
Cited in the trade
Even as an HMRC-recognised solution, the brand wasn’t perceived as a trusted authority.
A name in the local market
The brand lacked local presence and emotional connection with its audience.
Two ways in, whether you want a steady flow of authority links or a campaign that gets you talked about.
Both fixed monthly with transparent coverage reporting.
Tier 1
Authority Links
Outreach · Link building · Reputation
For businesses that need to close the authority gap on competitors with a consistent stream of quality, relevant links and mentions.
- Link and authority audit
- Journalist and site outreach
- Guest features and expert commentary
- Relevant, quality links (no link farms)
- Reputation and review-signal support
- Monthly coverage and link reporting
KPIs we move: referring domains, authority of links, branded search.
Tier 2
Full Digital PR
Campaigns · Coverage · Awards
For businesses that want to be talked about, with data-led campaigns, national coverage and award recognition behind the name.
- PR strategy and angle development
- Data-led and reactive campaigns
- National and trade press outreach
- Award entries and shortlisting support
- Thought-leadership placement
- Coverage, link and sentiment reporting
KPIs we move: pieces of coverage, referring domains, award wins, branded search lift.
Our Process
How we build your authority.
- Authority review We benchmark your coverage and link profile against competitors and find the fastest, most relevant wins.
- Angles and targets We develop the story angles and the journalists, sites and awards worth going after.
- Outreach and campaigns We pitch, place and secure coverage, links and award entries, reactively and proactively.
- Report and compound We track every piece to authority, rankings and branded search, then build on what lands.
Why our PR is different.
Questions, answered.
The questions businesses ask before investing in digital PR, answered honestly.
What counts as digital PR versus link building?
Link building focuses on earning links for SEO. Digital PR earns coverage and mentions that build reputation and happen to carry strong links. We run both together, so you get the authority signal and the brand visibility from the same work, rather than choosing one.
Will this help us show up in AI tools?
Yes. AI engines name sources that are corroborated across the web. The coverage and mentions we earn are exactly the signals that make ChatGPT, Gemini and Google's AI Overviews more likely to cite you, alongside the SEO benefit.
Do you guarantee coverage?
We do not promise specific outlets, because credible journalists cannot be bought. We do commit to the outreach volume, the angle quality and the targets, and we report honestly on what lands so you always see the return.
Can you handle award entries?
Yes. We identify the awards worth entering, write the entries, and manage the deadlines and submissions, so the recognition you have earned actually gets onto the shelf and into your marketing.
How soon will we see results?
Authority links and smaller coverage build over the first weeks, while larger campaign placements and awards follow their own cycles. We forecast realistically up front so you know what to expect and when.
The next step is to book a short screenshare where we’ll walk you through everything.