Good leads are going cold because nobody followed up in time.
Enquiries come in, then sit while someone gets round to them, or fall between marketing and sales entirely. Almost nobody has built the system to stop it. We build the workflows that follow up, nurture and score every lead automatically, so the right message reaches the right person without anyone having to remember.
The review shows where leads are leaking and the workflows that would plug it. No obligation.
Most lost leads are not lost to competitors, they are lost to slow, manual follow-up.
The signs:
- Slow follow-up Enquiries wait hours or days, by which point the prospect has gone cold.
- Leads fall between teams Marketing passes a lead, sales misses it, and nobody owns the gap.
- No nurture Prospects who are not ready get nothing, so they forget you instead of being warmed up.
- Repetitive admin Your team copies data between tools and sends the same emails by hand.
- No lead scoring Sales chases everyone equally, wasting time on tyre-kickers while hot leads wait.
- Disconnected tools Forms, CRM and email do not talk, so the automation never gets built.
What slow, manual follow-up is costing you.
Speed to lead is one of the biggest drivers of conversion, and manual follow-up kills it. Every enquiry that waits, every lead that falls between teams, and every hour spent on copy-paste admin is pipeline and time you are simply giving away.
- 50% of leads lost to slow or missed follow-up
- 10 hrs a week on manual, repetitive admin
- No prioritisation hot leads treated the same as cold ones
- Marketing contribution no view of what it actually delivers
Leverage, not just tidiness
The follow-up happens whether anyone remembers or not.
Well-built automation responds the instant a lead arrives, nurtures the ones who are not ready, scores them so sales spends time on the right people, and removes the manual admin that slows everyone down. We design the workflows around your real sales process and measure them on pipeline.
- Instant follow-up
- Lead nurture
- Lead scoring
- Marketing-to-sales handover
- System integration
- Pipeline reporting
What a marketing automation system includes.
Capture & follow up
- Lead capture from every channel
- Instant, relevant follow-up
- Nurture sequences for the not-yet-ready
Score & route
- Lead scoring
- Routing to the right salesperson
- Marketing-to-sales handover alerts
Connect & report
- CRM setup and integration
- Stack connection
- Pipeline and contribution reporting
Real businesses, real follow-up and pipeline gains.
Guesswork → order visibility
Manual delivery updates slowed fulfilment and created inconsistent customer communication.
Silence → steady contact
Lack of structured post-sale communication weakened customer relationships and renewals.
12% conversion rate
Leads from multiple marketing channels weren’t tracked centrally, slowing follow-up and hurting conversions.
Build the core workflows first, then run automation as a managed, evolving system.
Pilot
Core Automation
Fixed scope · Low risk
For getting the core lead-capture, instant follow-up and nurture workflows built and connected.
- Lead-flow mapping
- CRM setup or clean-up
- Instant follow-up and core nurture
- Key integrations
- Training and handover
The outcome: every enquiry followed up instantly, no lead left to go cold.
Programme
Managed Automation
Lead scoring · Optimisation · AI-assisted
For businesses that want automation continuously improved and expanded as they grow.
- Everything in Core
- Lead scoring and routing
- Sales handover automation
- Ongoing workflow building
- Reporting and optimisation
The outcome: a growing system that turns more leads into pipeline, hands-free.
Our Process
No giant platform project. We get follow-up working first, then expand.
- Free automation review We map your lead flow and find where follow-up and handover leak.
- Scope the core We design the workflows around your sales process and connect the tools that feed them.
- Build and prove We build instant follow-up and core nurture, and show leads stop going cold.
- Scale to a programme We add scoring, routing and reporting, and refine as you grow.
Your options, honestly compared.
Questions, answered.
The questions businesses ask before building marketing automation, answered honestly.
Do we need HubSpot?
Not necessarily. We work in HubSpot and other platforms and recommend the right fit for your size and budget. If you already have a CRM, we usually build on it rather than move you, unless it is genuinely holding you back.
Will this replace our sales team?
No. It removes the slow follow-up and manual admin that hold them back, and makes sure they spend time on the warmest leads. The selling stays human; the chasing and sorting gets automated.
What can actually be automated?
Instant follow-up, nurture sequences, lead scoring and routing, data syncing, internal alerts and reporting. We start with the workflows that recover the most lost leads and save the most time.
What if our data is messy?
Common, and we handle it. Part of the build is cleaning and connecting your data so the automation runs on something reliable, rather than building on a broken foundation.
How soon will we see results?
Instant follow-up and core workflows can be live within weeks and recover leads straight away. Scoring and pipeline gains build as the system gathers data and is refined.
The next step is to book a short screenshare where we’ll walk you through everything.