You spend to win a customer once, then give them no reason to come back.
Acquisition is the expensive bit, yet most businesses do nothing to keep the customer they just paid for. We build branded loyalty and membership apps that reward repeat custom, capture first-party data, and keep you front of mind.
The call shapes a loyalty mechanic that fits your business and your margins. No obligation.
If keeping customers is left to luck, these will sound familiar.
- No reason to return Nothing rewards a second visit, so customers drift to whoever is nearest or cheapest next time.
- Discounts are your only lever You buy repeat custom with margin you cannot afford, because you have no other mechanic.
- You do not know your best customers No data on who comes back, how often, or what they spend.
- You cannot reach past customers No list, no app, no way to bring people back without paying for them again.
- Competitors have an app They are building a habit and a data advantage while you rely on footfall.
- Marketing starts from scratch each time Every campaign chases new customers because you cannot easily reactivate old ones.
What having no loyalty mechanic is costing you.
Without a way to retain, you pay full acquisition cost again and again for customers you already won, lean on margin-eroding discounts, and build no owned audience. A small lift in repeat custom usually outweighs the entire cost of the app.
- 20% repeat-purchase rate left to chance
- £000s in margin given away on blanket discounts
- Zero first-party data to market from
- 2x acquisition cost paid again for the same customers
Owned, repeatable revenue
Give customers a reason to come back, and a reason to tell you who they are.
A branded loyalty or membership app rewards repeat custom, captures the first-party data you can market from, and puts your brand on their phone. Integrated with your EPOS and CRM, it turns one-off buyers into regulars and gives you a direct line to bring them back.
- Points and rewards
- Membership tiers
- Push offers
- First-party data
- EPOS and CRM integration
- Branded app
What a loyalty app includes.
Design the mechanic
- rewards, points and tiers that suit your margins
- the reason-to-return that fits your business
- sign-up and referral flow
Build the app
- branded app (iOS and Android)
- member accounts and rewards wallet
- push and offer campaigns
Integrate & engage
- EPOS and CRM integration
- first-party data capture
- reporting on retention and spend
Real businesses, real repeat custom built.
One visit → repeat bookings
Clinic experienced a low number of repeat visits and long-term customer engagement.
Prove the mechanic on one site or segment, then roll out the full platform.
Either way we scope it before we build.
Pilot
Prove the mechanic
Fixed scope · Low risk
For testing a loyalty mechanic and a minimum viable app with one site or customer segment before rolling out.
- Loyalty mechanic design
- A working MVP app
- EPOS integration for one site
- Launch to a test group
- Success measured on repeat custom and sign-ups
The outcome: proof the mechanic brings customers back, on real data.
Project
Build the full platform
Multi-site · Branded · Integrated
For rolling loyalty out across sites with the full app, campaigns and reporting, once the pilot has proven it.
- Full branded app build
- Tiers, referrals and campaigns
- EPOS and CRM integration across sites
- Launch and member growth
- Ongoing support and optimisation
The outcome: a loyalty platform that grows repeat custom and the data behind it.
Our Process
No big launch on a hunch. We prove the mechanic, then roll out.
- Loyalty discovery call We shape a mechanic that fits your business, your margins and your customers.
- Scope the pilot We define an MVP app and one site or segment to test it on, so the first step is small.
- Build and prove We build it, launch to a test group, and measure whether it brings people back.
- Scale to a project With the mechanic proven, we roll out the full platform across sites.
Your options, honestly compared.
Questions, answered.
The questions businesses ask before building a loyalty app, answered honestly.
iOS, Android or both?
Both, so you reach every customer. We build for both platforms from one project, and you get a consistent branded experience whichever phone your customers carry.
Will it connect to our EPOS?
Yes, that is what makes it work. The app integrates with your EPOS and CRM so points, rewards and data update automatically at the till, rather than relying on staff or customers to log anything by hand.
Will customers actually download it?
They download it when the reward is worth it and signing up is effortless, which is what the mechanic and the design deliver. We prove this on a pilot before you commit to a full launch.
Who owns the customer data?
You do. The first-party data the app captures is yours to market from, which is one of the biggest advantages over a third-party loyalty scheme where the provider owns the relationship.
How much and where do we start?
Start with a free discovery call and a pilot on one site or segment, so the spend matches the value you have seen. The full multi-site platform is scoped from there once the mechanic is proven.
The next step is to book a short screenshare where we’ll walk you through everything.