A technical business whose expertise sat entirely with its founder, with nothing putting that expertise in front of the buyers who needed it.

MyGEEX is an IT business whose technical expertise sat almost entirely with its founder. Buyers choosing an IT partner want to know who they will be trusting with their systems, but none of that knowledge was visible anywhere they looked. The credibility was there, but nothing was putting it in front of the people who needed it.

We built a founder-led thought leadership programme around cyber security, the subject the founder knows best and the one business owners worry about most. LinkedIn became the authority channel, with commentary shaped around the questions buyers ask before they choose an IT partner.