Earning national and international press in the first weeks of summer

Luxus Home & Garden relied heavily on paid advertising to win sales, and its organic visibility lagged behind competitors. Historic poor-quality link building had also left the site with a weak profile in Google's eyes, so the brand needed credible, independent references before its rankings could grow.

One of our digital squads ran digital PR alongside the SEO programme, pitching outdoor-living stories timed to the start of the British summer: why teak garden furniture is becoming a smart summer investment, space-saving ideas for small patios and balconies, and why outdoor dining sets are defining the British summer. Alongside the earned coverage, a brand press release on a new customer support initiative for outdoor buyers was distributed through the Newsfile newswire.