Fixing Generic User Journeys with Employer-Driven Personalisation and Gated Access

A vehicle leasing provider offered exclusive deals through employer partnerships, but every visitor landed on the same generic website experience. Users couldn’t see offers tailored to their employer, eligibility or negotiated pricing—making the journey feel impersonal and less trustworthy. Without clear differentiation between general visitors and employer-linked users, engagement dropped and the value of employer schemes wasn’t clear.

One of our digital squads implemented gated access and employer-driven personalisation across the platform. Users arriving via employer links or access codes were shown a tailored interface with employer-specific branding cues, curated deals and eligibility-based content. This created a more relevant and trustworthy user journey while ensuring employees could instantly see the benefits available to them.