Fixing Complex Vehicle Browsing with Guided Filters and Valid Configuration Paths
The Problem
Vehicle leasing customers often felt overwhelmed when navigating models, trims, engine types, finance products and upgrade options. Many configurations were incompatible, yet the website did not guide users through what was valid or available. This led to confusion, dead-end journeys and a high number of abandoned quotes. Without a clear and intuitive configuration experience, the customer journey suffered, directly impacting lead quality and conversion rate.
The Solution
One of our digital squads implemented an advanced filtering and upgrade system that only displayed valid configuration paths based on a user’s selections. As customers chose trims, engines, mileage bands or extras, incompatible options were automatically removed, and next-step recommendations were highlighted. This created a smooth, guided experience that helped customers understand their choices, reduced friction, and kept them moving confidently toward a quote submission.
The Outcome
- Reduced user confusion through clearer, guided configuration
- Faster progression from browsing to quote
- Higher user engagement and improved conversion rates
The next step is to book a short screenshare where we’ll walk you through everything.