Fixing an Outdated, Non-Commerce Website with a Mobile-First, Conversion-Optimised Build
01
What We Were Asked
The Problem
A specialist lifting equipment supplier was relying on an outdated website that wasn’t commerce-enabled, lacked intuitive navigation, and performed poorly on mobile devices. The platform was also difficult for internal teams to update, slowing product management and limiting the business’s ability to adapt quickly online. These issues created friction for users and blocked the move toward scalable e-commerce growth.
02
What We Built
The Solution
One of our digital squads built a mobile-first, conversion-optimised website with intuitive navigation and a user-friendly CMS. The new design improved browsing, made product exploration straightforward, and enabled the internal team to manage products and content independently without technical intervention.
03
What Changed
The Outcome
- Improved usability and mobile performance across the entire site
- Enabled seamless product management and faster updates
- Increased time-on-site and overall customer engagement
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The next step is to book a short screenshare where we’ll walk you through everything.
The next step is to book a short screenshare where we’ll walk you through everything.
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