Automating Fragmented Lead Capture to Improve Branch Follow-Up
01
What We Were Asked
The Problem
A nationwide aesthetics and hair restoration provider was receiving leads from paid ads, organic search, referrals, and other marketing channels. However, these leads were not tracked or managed centrally, creating inefficiencies, slower follow-up, and missed opportunities for conversion. Manual handling also made performance tracking across branches difficult and inconsistent.
02
What We Built
The Solution
One of our digital squads developed a bespoke online lead management system that automated the integration, routing, and servicing of leads from all marketing sources. The system delivered leads in real time to the appropriate branch, ensuring no lead was missed and follow-up times were significantly reduced.
03
What Changed
The Outcome
- Centralised and automated lead flow from all channels
- Faster branch-level follow-up and improved response rates
- Increased conversion rate to 12%
- Clearer performance tracking and reporting across locations
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The next step is to book a short screenshare where we’ll walk you through everything.
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