Grow Revenue

An IT leasing business with 872 existing clients who only knew it for leasing, and no campaign built to tell them what else it did.

Goal

Grow Revenue

Industry

Tech & Software
01
What We Were Asked

The Problem

MyGEEX had 872 existing clients who knew it only for IT leasing. Its wider support and security services were invisible to them, and growth plans started from new acquisition rather than the relationships already in place.

02
What We Built

The Solution

We turned the plan round to work the warm base first. An account-based campaign targeted all 872 existing clients for upsell, using email and lifecycle messaging to introduce the support and security services alongside the leasing they already relied on.

03
What Changed

The Outcome

  • 872 existing clients targeted for upsell
  • Existing base worked first, before new acquisition
  • Lifecycle messaging introducing the wider service to clients who already trust the business

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