A well-known food brand whose hero products were not reaching the audience most likely to buy them.

KTC is a well-known food brand, but its hero products were not reaching the audience most likely to buy them. Social activity lacked a consistent look and a clear focus, so the products with the most potential were competing for attention with everything else.

We refocused social media on the hero products and the people most likely to buy them. A consistent visual identity across platforms gave every post a recognisable look, and content was planned around the products that matter most to the business.