A seasonal retailer needing to capture a demand spike that arrives in a matter of weeks.

01
What We Were Asked

The Problem

Big Star Fireworks is a seasonal retailer whose demand arrives in a spike lasting a matter of weeks. Missing that window means missing most of the year's sales, so visibility had to be in place before the season started, not built during it.

02
What We Built

The Solution

We built search visibility ahead of the peak with an SEO and GEO programme and supporting content, so product and occasion pages were ranking and ready when shoppers started looking.

03
What Changed

The Outcome

  • 995 keywords ranked
  • 276 keywords in the top 10
  • 162 keywords in the top 5
  • 230 organic visits a month

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