A regional operator losing local commercial enquiries to national brokers ranking above it.

01
What We Were Asked

The Problem

SB Waste is a regional waste operator that was losing local commercial enquiries to national brokers ranking above it. Businesses on its doorstep searching for waste collection were being routed through middlemen rather than finding the operator that does the work.

02
What We Built

The Solution

We ran an SEO and GEO programme focused on local commercial searches, putting SB Waste's own pages in front of nearby businesses ahead of the brokers.

03
What Changed

The Outcome

  • 706 organic visits a month
  • 222 keywords ranked
  • 75 keywords in the top 10
  • 45 keywords in the top 5

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