A hire business building every campaign email from scratch, with no reusable structure and no consistency between sends.
01
What We Were Asked
The Problem
Andrews Sykes was building every campaign email from scratch. With no reusable structure, each send took longer than it needed to and looked different from the last, so the brand felt inconsistent in the inbox and the team's time went on assembly rather than the message.

02
What We Built
The Solution
We replaced one-off builds with a modular component system for building any campaign. Four template types (newsletter, sector, reactive and campaign) now cover the full range of sends, each assembled from the same components so every email stays on brand.
03
What Changed
The Outcome
- Modular component system for building any campaign
- 4 template types: newsletter, sector, reactive and campaign
- Consistent structure and branding from one send to the next
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