A fire protection contractor whose best work ends up concealed behind walls and ceilings, with nothing to show for it.

TBL Fire Protection installs passive fire protection, so its best work ends up concealed behind walls and ceilings once a building is finished. The quality that wins contracts was invisible by design, leaving the business little to show prospective clients or to share on its social channels.

We took the camera on site. Photography of live projects, along with onsite video and drone footage, captured the work while it could still be seen, and event-led content added coverage from TBL's industry events. The material now feeds social content that shows what TBL actually does.