As an Email Marketing Specialist, you will be responsible for developing and executing email marketing campaigns to drive engagement, retention, and conversion. You will collaborate with cross-functional teams to create compelling email content, manage subscriber lists, analySe campaign performance, and implement strategies to optimise email marketing efforts. The ideal candidate will have a strong understanding of email marketing best practices, excellent communication skills, and a data-driven mindset.
Campaign Strategy and Planning:
- Develop and execute comprehensive email marketing strategies aligned with overall marketing objectives.
- Collaborate with the marketing team to integrate email campaigns with other marketing channels for a cohesive customer experience.
- Create engaging and relevant email content, including copywriting and design, to capture the attention of the target audience.
- Ensure emails are mobile-responsive, visually appealing, and in line with brand guidelines.
- Manage and segment email subscriber lists to deliver personalised and targeted content.
- Regularly clean and update email lists to maintain deliverability and compliance with regulations (e.g., GDPR, CAN-SPAM).
Automation and Sequences:
- Implement marketing automation workflows and drip campaigns to nurture leads and guide subscribers through the customer journey.
- Optimise automation processes to enhance efficiency and effectiveness.
A/B Testing and Optimisation:
- Conduct A/B testing on various elements of email campaigns (subject lines, content, calls-to-action) to improve performance.
- Analyse data and key metrics to optimise campaigns for better engagement and conversion rates.
Performance Analysis and Reporting:
- Monitor and analyse key performance indicators (KPIs) to evaluate the success of email marketing campaigns.
- Provide regular reports on campaign performance, identifying areas for improvement and optimisation.
- Stay informed about email marketing regulations and ensure compliance with data protection laws and industry standards.