Your Business Needs Google Maps to Thrive

Thursday, June 3, 2021
Posted By
Blog by Lucy
Lucy Benson
Why you need a Google my business listing

Why is Google Maps important for business?

If your company depends on customers from your local area, it is imperative to correctly optimise your local directories online, such as Google Maps.

Did you know that 50% of people who use Google Maps visited a physical store within a day.

Your local business is a ghost without Google Maps

Here are the top reasons why your business should be taking advantage of Google My Business.

It builds trust

By being listed on Google Maps as a local business people will trust you more, they are able to read reviews, see photos and find out up-to-date information about your company. If you are not listed, they are less likely to have faith in your brand.

It boosts SEO

Having your business listed on Google means that the algorithm works in your favour. Lets say someone in the area is searching for sandwiches, and your eatery is listed on Google Maps - Google will recognise that you sell sandwiches based on your services listed and will suggest to that user to visit here. Any keywords added into your listing will help the crawler notice the relevance in your services for local users who are searching for those.

It draws in the locals

People who are visiting the area or who live local will be aware of your business because it is listed on the Maps on their phone, especially the younger generation. Users who are looking for a service offered by you can find you easily without any hassles or the need to walk the streets.

It avoids misinformation

Moved to a new location? Changed hours? Got a new website? This must all be reflected within your business listing. This way nothing that is incorrect will be showing and customers know everything thats up-to-date about your business.

It's a FREE local promotion

There is nothing better than free marketing, especially when billions of people around the world use Google Maps daily. From searching for a local coffee shop or to stopping off at a clothing store on the way to your destination, Google Maps has a lot of potential to increase your brand visibility locally.

Google listing and why you need one
Google Maps whilst driving

Help your users find you on the map!

Google Maps is an excellent tool which no business can ignore. Talk to the team at Creative Ideaz to find out how we can increase your number of leads and customer through the use of Google Maps and local SEO.

Blog update: Tuesday, 13 December 2022

Google Maps is still one of the most widely used mapping services in the UK, with over 70% of UK consumers using Google Maps for navigation and route planning. This can be attributed to its user-friendly interface and accurate map data, making it easier for users to find what they want.

Businesses need a Google Maps listing to ensure potential customers can easily find and access their business. Having a listing on Google Maps is beneficial for customers and businesses; it helps them stand out from the competition, improve visibility online, and boost their SEO ranking.

When creating a Google Maps listing, businesses should take the time to optimise their listing by including as much relevant information as possible, including business hours, contact details, and photos. Additionally, they should ensure that their address is accurate and up-to-date to improve the accuracy of the map data. By investing time and effort into optimising a Google Maps listing, businesses can help drive more visitors to their business and ultimately improve sales and revenue.

In today's digital age, it is more important than ever for businesses to have an online presence that customers can easily access. Google Maps is one of the UK's most widely used mapping services, making it critical for businesses to ensure they have a listing on Google Maps.

Lucy Benson

SEO Executive @ Creative Ideaz